[Hiring] Head of Demand Generation @Bitrise

Role Description

As the Head of Demand Generation at Bitrise, you’ll be responsible for developing, implementing, and optimizing our Demand Generation engine across our self-serve and direct sales GTM motions. You will be responsible for generating high-quality leads that fuel our sales pipeline and drive digital customer acquisition.

Additionally, you will own and manage our marketing tech stack, working closely with Revenue Operations including sales ops, marketing ops, and product teams to create impactful campaigns that resonate with our target audience and deliver on business objectives.

Qualifications

• A get-things-done attitude with an entrepreneurial spirit
• 7+ years of experience in demand generation at B2B SaaS companies, with working for companies in the $10M-$80M ARR range
• Experience with building or rebuilding a DemandGen engine, not just inheriting or managing one
• Proven track record owning a pipeline number and delivering against it with a small team and realistic budget
• Hands-on experience with marketing automation (HubSpot preferred) and CRM (Salesforce), including building workflows, lead scoring, and campaign execution
• Strong analytical skills with the ability to do reverse funnel math, build dashboards, and translate data into actionable decisions
• Experience with developer marketing or technical buyers where traditional B2B tactics don't work
• Experience operating in a hybrid PLG + sales-led environment and solid understanding on how DemandGen supports both motions
• Deep familiarity with paid digital (Google Ads, LinkedIn), ABM, content syndication, email nurture, and event-driven pipeline programs
• Comfortable with intent data platforms (6sense, Bombora) and knows when to keep the martech stack simple rather than adding more tools
• Actively uses AI tools in their marketing work to move faster, not because it's trendy
• Strong project management skills with the ability to run multiple campaigns simultaneously without dropping things
• Excellent communication and collaboration skills, especially with sales teams
• Experienced people manager, hiring and scaling growth marketing teams

Requirements

• Own the marketing-sourced and marketing-influenced pipeline number across both self-serve and direct sales motions
• Work backward from bookings targets to define required volume of MQLs, SQLs, and opportunities by channel, by month
• Build and run multi-channel DemandGen campaigns: paid digital (Google, LinkedIn), email nurture, content syndication, webinars, ABM plays, and event-driven programs
• Execute campaigns hands-on, not just plan them. Set up campaigns in HubSpot, manage paid media, write briefs, pull reports, and optimize based on performance data
• Manage and optimize the marketing tech stack with a focus on keeping it lean and effective. Partner with RevOps on lead scoring, routing, attribution, and reporting
• Build and maintain dashboards tracking pipeline generated, conversion rates by stage, cost per MQL/SQL, channel ROI, and pipeline velocity. Share these openly with no spin
• Partner with sales and BDRs regularly. Provide the right content, intent signals, and talk tracks. Listen to feedback and actually adjust programs based on it
• Collaborate with content and product marketing to ensure campaigns reflect Bitrise's positioning as the best platform for mobile, broader DevOps, and AI agent infrastructure
• Run continuous experiments on subject lines, landing pages, audience segments, channel mix, and messaging. Kill what doesn't work quickly, double down on what does
• Plan and execute events (owned webinars + third-party conferences) as pipeline programs with measurable targets, not just brand plays
• Document playbooks, campaign templates, and processes so what you build is repeatable and scalable
• Managing a team of 3 Marketing Managers - own their performance management, coaching, mentoring and growth with Bitrise

Benefits

• The opportunity to learn about app development by playing a crucial role in the mobile development process for the world’s most successful companies
• The security of working in a financially stable, growing company with an ever-expanding global customer base
• A remote working environment with opportunities for in-person collaboration
• A global customer portfolio to manage
• A competitive stock options package
• Private medical insurance & life assurance

Company Description

Bitrise is a continuous integration and delivery platform, built by and for mobile app developers. Our mission? To help everyone build and operate better mobile apps. By streamlining, automating and optimizing recurring mobile development processes, we free up time and resources for creative, interesting and impactful development tasks, resulting in better, faster releases.

As a successful graduate of Y Combinator, we are born of the same DNA as Airbnb and Dropbox. Since Bitrise was launched in 2015, we have grown exponentially: Today, tens of thousands of developers release apps via Bitrise that end up on billions of mobile devices around the world.

Some of the teams who already trust us are Tripadvisor, Shopify, Get Your Guide, or GoDaddy. Pick up any mobile device, and chances are you’ll encounter multiple apps that were built on Bitrise. Working at Bitrise means contributing to all of that.