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Marketing
Head of CRM
@RISK
[Hiring] Head of CRM @RISK
Apr 14, 2025 - RISK is hiring a remote Head of CRM. 💸 Salary: unspecified. 📍Location: Ukraine.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.
Role Description
- Develop and execute a comprehensive CRM strategy focused on player retention, engagement, and increasing LTV across all segments
- Implement advanced segmentation and personalization based on player behavior, value (ARPU, LTV, Bonus Rate, etc.), preferences, and activity levels
- Track and analyze CRM performance using key metrics: OR, CTR, CR, RR, DAU/WAU/MAU, churn rate, bonus cost, act days and more
- Work closely with product, marketing, BI, and design teams to ensure alignment and seamless implementation of CRM initiatives
- Continuously explore new CRM tactics, run A/B and multivariate tests, and apply data-driven insights to improve campaign performance
Qualifications
- 3–5 years of CRM experience, including at least 1–2 years in a team lead, or head-level position within iGaming/Gambling
- Deep understanding of player funnels, lifecycle stages, behavioral analytics, and retention metrics
- Hands-on experience with CRM platforms
- Proven ability to build and manage trigger-based, rule-based, and behavior-driven communication flows
- Strong command of Excel/Google Sheets and experience working with BI tools (e.g., Tableau, Looker, Power BI)
- Leadership and communication skills with the ability to set goals, motivate teams, and drive performance
Benefits
- Children Allowance
- Mental Health Support
- Sport Activities
- Language Courses
- Automotive Services
- Veterinary Services
- Home Office Setup Assistance
- Dental Services
- Books and Stationery
- Training Compensation
- Massage
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| 📍 | Be aware of the location restriction for this remote position: Ukraine |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
unspecified
|
Remote
Location
Ukraine
|
|
Job Type
full-time
|
Posted
Apr 14, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: Ukraine |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
