[Hiring] Head of Creative Strategy at Sports DTC Apparel Brand @Paired

Role Description

We are looking for a Head of Creative Strategy to own the entire creative strategy pipeline—from ideation and scripting to performance analysis and creative iteration.

• Own the end-to-end paid creative strategy across UGC, static ads, founder-led content, VSLs, advertorials, and AI-generated video concepts.
• Script hundreds of high-converting UGC advertisements each month, including hooks, angles, full scripts, and detailed shot lists for creators.
• Develop clear creative briefs for designers and static ad creators, providing strategic direction on messaging, layout, and testing hypotheses.
• Build, organize, and continuously expand a comprehensive hook bank categorized by audience, offer, sport, and creative angle.
• Analyze Meta ad account performance to identify winning creatives, understand why they succeed, and generate scalable iterations.
• Partner closely with creators, editors, designers, the CEO, and CMO to execute high-volume creative testing.
• Lead creative strategy for AI-generated video initiatives and emerging advertising formats.
• Translate winning paid advertising concepts into landing page and advertorial creative strategies.
• Continuously improve creative performance through data-driven experimentation using metrics such as hook rate, hold rate, thumbstop ratio, CTR, and CPA.

Qualifications

• Minimum 2 years of experience leading creative strategy for ecommerce brands generating $20M+ in annual revenue.
• Demonstrated experience scripting hundreds of paid advertising concepts per month for direct-response campaigns.
• Strong portfolio showcasing paid social ads with proven performance results.
• Deep understanding of paid social creative performance metrics, including hook rate, hold rate, thumbstop ratio, CTR, CPA, and creative testing methodologies.
• Strong ability to transform performance insights into scalable creative concepts and testing roadmaps.
• Excellent copywriting and storytelling skills for direct-response advertising.
• Experience briefing and collaborating with UGC creators, designers, editors, and cross-functional marketing teams.
• Fluent English communication, both written and verbal.
• Able to work with at least 5 hours of overlap with the US Pacific Time Zone.

Nice to Have

• Experience developing advertorials and publisher-style creative.
• Basic editing skills using CapCut, Adobe Premiere, or similar tools for creating rough cuts.
• Existing relationships with creators in the mountain biking, motocross, or action sports industries.
• Personal interest or participation in mountain biking, motocross, snow sports, or other action sports.

Benefits

• Competitive USD salary, with flexibility for exceptional candidates.
• Fully remote position with an async-first culture.
• Work directly with the CEO and CMO, with significant ownership over the brand’s creative direction.
• Opportunity to influence creative strategy for a high-volume, performance-driven ecommerce brand.
• Join a lean, fast-moving team where decisions are made quickly and ideas are implemented without unnecessary bureaucracy.