[Hiring] Head of Content Marketing @Checkmk GmbH

Role Description

We're looking for a Head of Content Marketing to lead and scale Checkmk's content function as we accelerate into our next phase of growth. You'll set the content strategy across the full buyer journey, lead a talented in-house team of 3, and partner closely with Demand Generation, Brand & Field Marketing, Web Development, and Product Marketing, to make content one of our strongest growth levers.

• Own the editorial voice of a technically credible brand with deep open-source roots.
• Shape how Checkmk shows up in search and across the channels our buyers rely on.
• Build content programs that serve both our commercial pipeline and our global community of users.
• Define the operating model, strengthen the team, and set the standard for great technical content.

Qualifications

• 6+ years in B2B content marketing, with experience marketing to technical audiences.
• Genuine interest in the IT observability space; prior exposure to open-source and IT-ops focused go-to-market is a plus.
• A track record of building content engines.
• Understanding of GEO/AEO and modern SEO.
• Fluent use of AI in your own workflow.
• A strong editorial instinct.
• Executive presence and strong communication skills.
• Excellent command of written and spoken English; German is a plus.

Requirements

• Develop and execute a comprehensive content strategy that supports prospects and customers from initial awareness through to purchase decision and adoption.
• Establish GEO and AEO as core disciplines within the content function.
• Shape the content themes that support our campaigns.
• Define and uphold an editorial standard that reflects the technical depth and credibility our audience expects.
• Own how our content shows up in the languages our buyers use.
• Build programs that engage our global user community as content collaborators.
• Lead, coach, and develop the content marketing function.
• Define the metrics that matter for content and use them to continuously improve the impact of the function.

Benefits

• The chance to make a decisive impact and shape the future of a dynamic, fast-growing tech company.
• Flexible and family-friendly working conditions in a stable environment.
• Access to over 9,000 sports and wellness offers from Wellpass.
• An agile team that embodies autonomy and fast decision-making within flat hierarchies.
• A unique corporate culture emphasizing equality, diversity, and inclusion.
• A wide range of education and training opportunities.
• Fully remote work or high flexibility between mobile work and an office in Munich.
• An attractive salary.
• Regular onsite events in a familiar atmosphere.