[Hiring] Head of Content & Campaigns @EventMobi

Role Description

This role is open to candidates based anywhere in Canada, but requires flexibility in working hours to align with ET and ensure overlap with the global marketing team.

Own the engine. Content, SEO/AEO, campaigns, product launches: the stuff that actually moves EventMobi's pipeline forward, not just sits on a slide.

Here's the best part: you'll be marketing a product tens of thousands of event marketers genuinely love. EventMobi's bootstrapped, founded in 2010, and growing fast in the age of AI. No VC runway clock, no growth-at-all-costs nonsense. The best conference planners in North America and Europe run their events on us. That's the product you get to tell the story of.

This is a player/coach role. You'll lead the content team and you won't do it alone: demand gen, marketing ops, events, product, and sales all show up to help you ship work you're proud of.

Qualifications

• 8+ years of progressive B2B marketing experience. Corporate side, not agency.
• You've built and run an SEO/AEO strategy yourself, from scratch. Not just executed inside someone else's plan.
• You've owned a content and campaign calendar end to end, and lived to tell about it.
• You write and edit at a high level. You know what's good, what's not, and how to fix it, and you can turn brand voice and positioning into copy that actually lands.
• You've coordinated product launches across product and regional teams and know how many moving pieces that takes.
• You use AI in your daily workflow and pick up new tools fast.
• You're comfortable with high autonomy. You take work off a VP's plate without needing the role spelled out for you first.

Requirements

• You own the content gap analysis. You know exactly what's missing across every funnel, TOFU to BOFU, and you go build it.
• SEO and AEO strategy is yours end to end. Keyword tracking, prompt tracking, and you set the priorities based on what'll actually move the needle.
• You don't let content die after one publish. Repurposing content in different formats is in your blood.
• You know how to build effective campaigns for distribution.
• You own the campaign strategy, calendar and content. Work back schedules, status updates, across new-business, customer campaigns, every email that goes out the door.
• You're the last line of defence before anything ships. Emails, launch videos, customer comms: if it's off-brand, off-message, or just not good enough, it doesn't go out until you say so.
• You partner with the Product Team to make sure launches aren't just on time; they're built to actually generate pipeline.

Benefits

• Compensation: CA$120,000-$150,000 (Base + Bonus), Stock Option, and Benefits
• Time-Off: 15 days annual leave + 3 summer days + your birthday is a holiday
• Regional in-person gatherings and co-working sessions to meet your co-workers in person throughout the year
• Top-of-the-line hardware and the best collaboration software for remote work
• If you ask anyone who has worked at EventMobi, they will tell you that their fellow Mobiers are the best part of their experience!

Remote Workspace Requirements

• You have a safe, comfortable, and ergonomic workspace and working environment - a private and quiet workspace is a vital requirement for doing your best work!
• You have a reliable internet connection capable of participating in video calls, with at least 30 Mbps download speed