[Hiring] Head of Content and Media @Butter

Role Description

As Butter's first Head of Content & Media, you'll build our media arm from the ground up. Think of it as launching a channel from scratch inside a software company. You'll create bite-sized video content on a weekly cadence, test formats and hooks relentlessly, and build a team of editors, motion designers, and writers to scale it. Working directly with the CEO, you'll turn product launches, partner collabs, and tutorials into content people actually want to watch, not feature announcements.

Key Responsibilities

• Domains You'll Own:
  • Content cadence and output (2–3 pieces per week to start)
  • Creative direction and hook testing
  • Freelance production team
  • Creator and influencer collaborations
  • Audience growth and content performance
• Overall You'll:
  • Stand up Butter's content engine from zero: formats, workflows, and a publishing calendar
  • Concept, script, and direct short-form video that stands out rather than copying what's already out there
  • Run structured experiments on hooks, formats, and platforms, then double down on what works
  • Recruit, brief, and manage a bench of freelance video editors, motion designers, and copywriters
  • Partner with creators and influencers to extend reach through collaborations
  • Turn new features, tutorials, and partner collabs into entertaining, shareable content
  • Build the systems and feedback loops that keep content shipping consistently
  • Help design a scalable production model, including a potential offshore team

Qualifications

• 4+ years building content, media, or creator programs, ideally with at least one built from scratch
• Video-first: you've conceptualized, directed, or produced short-form video, not just written content
• Experience managing freelancers or production teams on a recurring cadence
• Deep fluency in modern social media: algorithms, hooks, and what makes content spread today
• A creative point of view that's a little unconventional, balanced with type-A operational discipline
• A track record of measurable results: views, followers, engagement, or signups driven by content you built

Requirements

• Bonus Points:
  • You've built your own following or worked as a creator
  • You've run influencer or creator partnership programs
  • You've produced a recurring show, podcast, or episodic series
  • Background in modern digital media, a creative agency, or as a founding marketer at a startup

Benefits

• 💪 Built to Last: The most enduring products (Canva, Figma, Notion) took years to get right. We've taken the same path: stayed lean, grew through a passionate community, and tackled hard technical problems that set us up to build something enduring.
• ❤️ Customer Love: Butter powers video creation for 40,000+ brands, creators and agencies, including Crocs, Netflix and Pinterest, as well as global artists like Blackpink and Future. We’ve grown purely through word of mouth.
• 💨 A Team That Ships: We care deeply about the customer experience and release weekly. We bring decades of experience building products at Figma, Headspace, Meta and Squarespace.
• 🙌 World-Class Mentors: We're backed by founders and leaders from OpenAI, Shopify, Notion, Airtable and The Browser Company.

Company Description

Butter is a well-funded, ambitious team rethinking what creative tools can be. We’re remote-first and distributed, with optional offices in Los Angeles and Toronto.