[Hiring] Head of Content @ZenRows

Role Description

We're looking for a Head of Content to own how ZenRows is discovered, understood, and trusted across LLMs, developer communities, integration ecosystems, and the open web.

This is not a content volume role. It's a content positioning role .

Your job is to make ZenRows the trusted, cited, recommended answer across all of these surfaces, not just in Google's top 10.

You'll work closely with Product, Sales, and the GTM Engineer to ensure content is a genuine growth engine, not a support function.

What You'll Own

• AEO, GEO & Discoverability Strategy
  • Own ZenRows' Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategy.
  • Understand how LLMs (ChatGPT, Gemini, Claude, Perplexity) surface and prioritize content.
  • Develop structured, citation-friendly content formats.
  • Own competitive intelligence: track how competitors are being cited and recommended.
• SEO Strategy & Content Operations
  • Own ZenRows' organic search strategy end-to-end.
  • Lead content operations: manage the editorial calendar and maintain publishing velocity.
  • Manage and develop a team of technical writers and editors.
  • Own the relationship with external content agencies.
  • Develop and maintain off-page SEO strategy.
  • Work closely with Engineering on technical SEO.
  • Maintain a content performance framework.
  • Continuously audit the existing content library.
• Developer Education & Docs-as-Marketing
  • Turn ZenRows' documentation into a top-of-funnel acquisition channel.
  • Build actionable, developer-focused resources.
  • Create content specifically for the AI/LLM data pipeline audience.
  • Collaborate with Engineering and Product to ensure documentation is accurate.
  • Partner with DevRel to amplify technical content.
• Ecosystem & Integration Content
  • Build and maintain a library of integration content.
  • Create content that earns ZenRows a presence in integration marketplaces.
  • Partner with the Partnerships Manager on co-marketing content.
  • Develop content that serves workflow builders and automation teams.
• PLG Content & Activation
  • Build a content-led activation flywheel.
  • Partner with Product and Growth on in-app content.
  • Own the content layer of the trial-to-paid conversion journey.
• Sales Enablement & Enterprise Content
  • Support Sales with high-impact materials.
  • Develop positioning content for workflow builders and automation teams.
  • Build and maintain a lean library of sales enablement assets.
• Team Leadership
  • Lead, mentor, and develop the existing content team.
  • Define and maintain editorial standards and brand voice.
  • Build a culture of experimentation and outcome orientation.
  • Scale through leverage: AI-assisted workflows and smart prioritization.

Qualifications

• 5+ years in content, growth, or developer marketing, ideally at a B2B SaaS, API, or developer infrastructure company.
• Deep understanding of AEO and GEO.
• Technical fluency in developer tools, APIs, or adjacent infrastructure.
• Proven experience building content for both self-serve/PLG and integration-led or enterprise motions.
• Strong editorial judgment.
• Experience building and maintaining integration or ecosystem content.
• Comfortable operating in a fast-moving, autonomous environment.
• Fluent in English.

Requirements

• Experience with workflow automation platforms from a content or product perspective.
• Familiarity with the LLM/AI agent ecosystem.
• Experience evolving or rebuilding a content function through a GTM pivot.
• Track record of content that drove ecosystem or community-led growth.
• Experience using AI-assisted tools to automate content operations at scale.

Benefits

• 100% remote work: true location freedom.
• The salary you are worth: we focus on value, not previous compensation.
• The equipment you want: choose the tools you need.
• Generous Learning & Development budget.
• BitWarden Account for secure password management.
• Annual Kick-Off: yearly team event in a new location.
• Barcelona Meetups throughout the year.
• Deel Benefits: discounts on services, subscriptions, travel, and more.
• Access to world-class colleagues reinventing an industry.