[Hiring] Head of Channel & Alliances Marketing Europe @Trend Micro

Role Description

The Head of European Channel Marketing owns the marketing strategy for TrendAI™'s European Channel & Alliances Organisation. Reporting to the Marketing Director, Europe, and working closely with the Channel VP and Alliances Director, the role translates the channel and alliances strategy into partner-facing marketing programmes, demand generation, and enablement content. It drives the marketing engine behind a services-first indirect go-to-market strategy — fuelling pipeline for both partner tracks: transactional/solutions-led (PDM) and services-led (PSDM). The role owns marketing-sourced and marketing-influenced pipeline targets, sets the partner marketing strategy, and ensures marketing investment is deployed efficiently and in a coordinated way across the partner ecosystem.

The north star is clear: accelerate annual recurring revenue (ARR) growth through the channel.

This is a senior leadership role for a marketer who thrives in a fast-moving, multi-country market, turns bold ideas into partner programmes that deliver, and rallies a team and a wide network of stakeholders around a shared goal — all with an AI-native mindset. It is a platform for someone motivated by measurable impact and ready to lead from the front.

Key Responsibilities

• Own and drive the marketing strategy for the European Channel & Alliances Organisation, aligned to regional and global goals.
• Own and deliver marketing-sourced and marketing-influenced pipeline targets for the country/region, aligned to the overall channel revenue target.
• Navigate the complexity of a diverse, multi-country European market and partner tiering structures while balancing multiple priorities and stakeholders.
• Oversee execution discipline: campaign calendars, MDF/co-op fund allocation, and marketing forecasting accuracy.
• Track marketing's contribution to ARR growth through the channel and report on key metrics to stakeholders and senior management.
• Work with the team and wider network to design, manage, and scale partner growth campaigns that accelerate partner performance and ecosystem expansion.
• Design joint marketing plans with strategic partners — VARs, MSPs, MSSPs, PS, SIs, and GSIs — tied directly to the joint business plans owned by Channel Leadership.
• Support partner tiering and programme compliance from a marketing perspective, ensuring partners meet marketing-related programme criteria.
• Lead go-to-market messaging and positioning for the services growth agenda — MSP, MSSP, DFIR, Professional Services, and Risk Management.
• Support adoption of scalable managed service models through marketing content addressing SOC integrations, automation, multitenancy, and licensing structures.
• Identify partner marketing coverage gaps and recommend new partner marketing investment across the territory.
• Monitor competitive marketing activity, partner ecosystem dynamics, and regional market trends to inform channel marketing strategy.
• Lead, develop, and inspire a high-performing marketing team.
• Lead and influence without authority across various functions and partner stakeholders.
• Partner closely with sales, product marketing, global marketing, and partner teams to align on revenue goals.
• Embed AI-native ways of working across the team, using AI tools to sharpen insight, personalise partner engagement, and accelerate execution.

Qualifications

• Senior-level experience in channel, alliances, or partner marketing.
• Proven track record of driving partner-led revenue growth and contributing to shared commercial goals and partner growth programmes.
• Track record of delivering tailored marketing programmes to support both transactional/solutions selling and services selling (an advantage).
• Data-literate approach to tracking, evaluating, and reporting on performance, translating metrics into real-world impact aligned with regional and global business.
• Leadership experience, including managing a team and leading without authority (an advantage).
• Excellent communication and presentation skills, including with senior stakeholders.
• Technical understanding — able to grasp and position complex products and working landscapes.
• Genuine enthusiasm for AI and a willingness to work in an AI-native way.
• Willingness and ability to travel across Europe as required.

Core Competencies

• Strategic Thinking & Commercial Focus.
• Outcomes Orientation.
• Cross-Functional Leadership & Influence.
• Data-Driven Decision Making.
• Multi-Stakeholder Communication.
• Collaborative and transparent, with a willingness to build relationships.
• Highly independent, adaptable, and willing to embrace change.

Benefits

• At Trend Micro, we embrace change, empower people, and encourage innovation in a connected world.
• Our diversity and multicultural workforce are key contributing factors to our success across the globe.
• We like to have fun while taking our culture seriously.
• We are an equal opportunity employer and are committed to this regardless of race, colour, religion, sex, nationality, age, citizenship, sexual orientation, marital status, gender identity or veteran status.
• We do not allow discrimination or harassment of any kind.