[Hiring] Head of Brand Marketing @TextNow

Role Description

Join us in our mission to break down barriers to communication and free the flow of conversation for people everywhere. As we continue building a modern brand engine designed to drive awareness, cultural relevance, and long-term growth, we are seeking a Head of Brand Marketing to lead and evolve TextNow’s presence across paid, earned, and owned channels.

This is a pivotal leadership role at an inflection point in our growth. You will define how TextNow shows up in culture, scale awareness responsibly, and build a brand that drives sustained long-term impact, not just short-term conversion.

Reporting to the Head of Marketing, you will have functional ownership of:

• Brand positioning
• Integrated brand campaigns
• Awareness strategy
• Brand media planning

You will directly manage a Social Media Specialist and Communications Manager and operate as a hands-on player coach. Your mandate is clear: build a culturally relevant, strategically disciplined brand engine that increases awareness, strengthens legitimacy and trust, and supports long-term growth across consumer and B2B audiences.

What You Will Do:

• Lead Brand Platform Stewardship
  • Own and evolve TextNow’s brand positioning and messaging architecture, ensuring clarity and consistency across all touchpoints.
  • Champion our cultural platform rooted in autonomy, dignity, flexibility, and challenger brand energy.
  • Serve as primary steward of TextNow’s brand narrative, partnering closely with the VP, Marketing on long-term direction and differentiation.
  • Ensure execution aligns to messaging pillars and elevates the brand beyond legacy framing.
  • Partner with Product Marketing to align brand storytelling with roadmap and go-to-market sequencing.
• Drive Integrated Campaign Leadership
  • Lead cross-channel execution of brand campaigns with disciplined message sequencing and clear phase gates.
  • Define brand media channel strategy and investment approach.
  • Drive integrated planning across paid, earned, and owned channels, ensuring each plays a defined role in awareness, legitimacy, comprehension, and usage.
  • Partner closely with Creative to translate strategy into a distinctive and cohesive look, feel, and voice.
  • Ensure campaign briefs are strategically rigorous and aligned to brand objectives.
• Build Cultural Relevance
  • Show up meaningfully in the spaces where our audience already lives, works, and creates.
  • Identify cultural moments, partnerships, creators, and archetypes that reinforce brand positioning.
  • Ensure cultural participation is credible, confident, and additive.
• Lead Agencies and External Partners
  • Own day-to-day management of creative, media, PR, influencer, and production partners.
  • Evaluate agency performance and evolve roster as needed.
  • Drive strong briefs, clear deliverables, disciplined execution, and accountability for measurable results.
• Strengthen Cross Functional Integration
  • Establish a strong operating partnership with Creative Services to ensure strategy and execution are developed in lockstep.
  • Partner with Lifecycle Marketing to ensure brand messaging carries through onboarding, habit formation, and retention.
  • Align with Product and Product Marketing on roadmap storytelling and feature sequencing.
  • Partner with Performance Marketing to align brand investment with acquisition efficiency and long-term CAC improvement.
  • Work closely with Analytics to define measurement frameworks and success metrics.
  • Support Direct Sales by strengthening TextNow’s B2B brand presence through thought leadership, PR, and high-impact industry events.
• Own Measurement and Optimization
  • Operationalize a brand measurement framework across health, behavior, and efficiency metrics.
  • Define KPIs across awareness, trust, legitimacy, comprehension, usage lift, referral velocity, and CAC efficiency.
  • Drive measurable improvements in brand awareness, trust, and cultural relevance over time.
  • Lead post-launch analysis and ongoing optimization of messaging, channel mix, and creative.
  • Ensure brand investment is evaluated on long-term growth impact, not solely short-term attribution.
• Manage Budget and Strategic Planning
  • Own brand budget across media, production, partnerships, and agencies.
  • Develop annual awareness strategy and investment roadmap.
  • Scale what works while maintaining creative and strategic discipline.

Qualifications

• 8 to 12 plus years of progressive experience in brand or integrated marketing, with meaningful ownership of brand investment and business impact.
• Proven leader who has built or scaled brand platforms in challenger, high growth, or culturally relevant categories.
• Demonstrated experience leading large scale brand campaigns across paid, earned, and owned channels.
• Strong understanding of media strategy, channel role architecture, and full funnel integration.
• Track record managing creative, media, PR, and influencer agencies with discipline and accountability.
• Strategic thinker who understands how brand drives long-term growth, CAC efficiency, and business performance.
• Culturally fluent and capable of embedding brands authentically within relevant communities.
• Strong cross-functional operator who can align Brand, Performance, Lifecycle, Product Marketing, and Analytics around shared outcomes.
• Experience in telecom, consumer technology, app-first, or subscription businesses preferred.
• Comfortable operating with executive visibility in a fast scaling environment.

Requirements

• Deliver measurable improvements in brand trust, legitimacy, and comprehension.
• Increase organic lift, referral velocity, and long-term CAC efficiency.
• Establish strong cross-functional alignment across Brand, Performance, Lifecycle, and Product Marketing.
• Build a culturally relevant and differentiated brand presence that resonates deeply with our target audience.
• Create disciplined measurement and optimization processes that demonstrate brand impact on long-term growth.

Benefits

• Free phone service
• Strong work-life blend
• Flexible work arrangements (work-from-home, remote, or access to one of our office spaces)
• Employee stock options
• Unlimited vacation
• 12 paid holidays per year
• Competitive pay
• Health, dental, and vision benefits
• Short-term & long-term disability
• $750 annual wellness benefit or healthcare spending account
• RRSP matching (Canada) | 401(K) (USA)
• Parental leave for eligible employees
• Learning & Development opportunities
• Team events and company-wide off-sites