[Hiring] Head of Brand, DTC Health & Wellness @Hyprwork

Role Description

This is a senior role that owns the strategic brand and product vision across our brands, with the focus now on the newer brands in the portfolio. It reports to the CEO, and you will build the team around it.

Our brand challenge is claims-led, not product-led. The outcome we promise, real relief and better living, is not visually self-evident the way a fashion or shapewear product is. A shapewear brand can let the product speak for itself; we cannot. Our brand has to build belief through claim, mechanism, and story, and it has to do that within compliance. A strong fashion or product-led track record does not automatically transfer to this problem.

You will own brand positioning, narrative, voice, and identity, and the vision extends into product itself:

• Digital product, including claims and UX and UI at a directional level
• Physical product and the packaging experience
• Social media and the UGC that increasingly carries our brands

This is brand and product vision that performs and sells, not brand for its own sake.

Qualifications

• A senior brand or brand-and-product leader for DTC consumer brands, ideally health, wellness, supplements, or other claims-led categories, with the maturity to build and lead a team.
• A track record building brand and product vision from a low base: positioning, messaging, identity, and the connection into product, packaging, and social, not just maintaining an existing brand book.
• A real grasp of claims-led health and wellness: how to build belief through claim and mechanism within compliance, and why a strong fashion or product-led track record does not automatically transfer.
• Comfort operating inside a performance and direct-response environment, where brand is expected to drive conversion, not only to build awareness.
• Native or near-native English, with the editorial and aesthetic judgment to own brand voice for a US audience and to represent the brand to US media and partners.

Requirements

• Experience in health and wellness, supplements, or the 55-plus demographic.
• A creator or influencer ecosystem background.
• Packaging and product-marketing experience.
• Experience launching new brands from zero.

Benefits

• A fully remote leadership position with real ownership over a function you will build and lead.
• Direct visibility with the founders.
• A monthly performance bonus tied to your KPIs, on top of base.
• Paid time off.
• A wellness stipend.
• An uncapped budget for growth and development, including conferences and courses.
• A company-funded computer allowance after a tenure milestone.
• Company-contributed global medical insurance.
• A company-funded leadership offsite.
• An in-country meetup allowance.
• A birthday gift card.
• The mandate to build and grow your team as the function scales.