[Hiring] Head of Audience & Subscriptions @LabX Media Group

Role Description

We are looking for a Head of Audience & Subscriptions to join our team!

As part of the Marketing team, the Head of Audience & Subscriptions will lead and grow our print and digital circulation strategy for a large publication. The Head of Audience & Subscriptions will oversee print circulation operations, subscriber retention, revenue optimization, and churn reduction while driving data informed audience growth initiatives across multiple channels.

Key Responsibilities

• Own and manage all aspects of print and digital circulation strategy for a large consumer-focused publication, with accountability for subscriber acquisition, retention, renewal performance, circulation growth, and audience engagement.
• Develop and execute audience growth strategies that increase paid and qualified circulation, optimize subscriber lifetime value (LTV), reduce churn, and improve overall circulation profitability.
• Utilize audience, subscription, and engagement data to make informed decisions that drive acquisition, retention, conversion, and revenue growth across multiple channels.
• Plan and execute subscriber acquisition, renewal, win-back, and retention campaigns using segmentation, behavioral targeting, lifecycle marketing, and data-driven personalization strategies.
• Build and optimize subscriber lifecycle programs from initial conversion through onboarding, engagement, renewal, gifts, reactivation, and long-term retention.
• Develop test plans, trial offers, pricing strategies, promotional packages, and conversion optimization initiatives. Continuously measure performance and apply a disciplined test-and-learn approach to improve response rates, retention, and ROI.
• Monitor and optimize key circulation and subscription metrics including subscriber growth, renewal rates, churn, engagement, customer acquisition cost (CAC), lifetime value (LTV), conversion rates, and subscription revenue.
• Own subscription revenue performance and circulation economics, including forecasting acquisition and retention results, monitoring profitability, and identifying opportunities to improve yield and operational efficiency.
• Develop annual circulation forecasts, budgets, reporting, and performance analysis. Present recommendations and results to senior leadership based on measurable business outcomes.
• Oversee all print circulation operations including fulfillment, production schedules, print order management, subscriber services, shipping, postal optimization, and newsstand distribution.
• Manage relationships with fulfillment houses, printers, direct mail agencies, newsstand consultants, digital marketing partners, distribution vendors, and other third-party suppliers to ensure operational excellence and cost efficiency.
• Ensure compliance with circulation reporting requirements, privacy regulations, subscription policies, and postal regulations. Manage relationships with audit organizations and maintain the integrity of subscriber data.
• Conduct competitive analysis and market research to identify audience trends, emerging technologies, subscription best practices, and growth opportunities that keep the publication ahead of the market.
• Monitor email deliverability and optimize subscriber communications to improve inbox placement, open rates, click-through rates, engagement, retention, and conversion performance.
• Develop and execute integrated audience development strategies that grow readership and drive traffic and engagement across print, digital, email, social media, events, newsletters, and advertiser-supported content programs.
• Partner closely with editorial, sales, product, analytics, and marketing teams to align audience growth initiatives with broader business, content, and revenue goals.
• Leverage advanced audience segmentation, cohort analysis, retention modeling, and performance reporting to identify opportunities for growth, improve subscriber experiences, and support strategic decision-making.
• Continuously evaluate new channels, technologies, partnerships, and marketing opportunities to expand audience reach, improve subscription performance, and strengthen long-term customer relationships.

Qualifications

• Post-secondary degree or diploma in Marketing, Communications, Business, or a related field; equivalent experience will be considered.
• 5+ years of progressive experience in circulation management, audience development, or digital/print marketing, ideally within a media, publishing, B2B or B2C environment.
• Strong analytical mindset with the ability to interpret audience data and translate insights into actionable strategies that drive measurable growth.
• Excellent communication and project management skills; ability to manage multiple brands and campaigns simultaneously in a fast-paced, remote environment.
• Experience in/knowledge of the scientific industry is an asset.

Requirements

• Expert working knowledge of subscription fulfillment software (Omeda, CDS).
• Experience with e-mail marketing platforms and list segmentation best practices.
• Experience with web analytics platforms (Google Analytics, Adobe Analytics) and data visualization tools to monitor audience KPIs and campaign performance.
• Hands-on experience with social media management; familiarity with emerging platforms and growth tactics.
• Direct experience both executing and managing paid advertising efforts.
• Experience with A/B testing and conversion rate optimization; a disciplined, test-and-learn approach to campaign development capable of demonstrating clear ROI.
• Advanced knowledge of print fulfillment workflows, subscriber database management, subscription billing cycles, and postal regulations.

Application Procedure

This position is remotely based and is open to all eligible candidates in the UK.

This job posting is for a current vacancy.

LabX Media Group is an enthusiastic equal opportunity employer that values diversity, equity, and inclusion. We celebrate diverse perspectives and are committed to fostering a culture where differences are valued and innovation thrives.

Reasonable accommodation is available for qualified individuals with disabilities, upon request when contacted for an interview. We thank all candidates for applying. Only those candidates selected for an interview will be contacted.

Please note: Our hiring process does not involve the use of artificial intelligence (AI) for candidate screening or decision-making. All evaluations are conducted by our human resources team and hiring managers.