[Hiring] Head of Agent Channel Marketing @ERGO NEXT Group INTERNAL

Role Description

ERGO NEXT’s mission is to help entrepreneurs thrive. We’re doing that by building the only technology-led, full-stack provider of small business insurance in the industry, taking on the entire value chain and transforming the customer experience.

What You’ll Do:

• Create and execute the overall marketing and advertising strategy for the agent channel.
• Partner with the insurance team on new product and sector launches.
• Work with the marketing teams of our Top 50 national brokers, agency group partners, and wholesalers (where allowed) to create and deliver co-sponsored marketing campaigns.
• Develop performance marketing processes to analyze success of campaigns.
• Create and oversee the marketing budget for the agent channel.
• Manage and oversee key personnel such as marketing managers, copywriters, graphic designers, and other stakeholders that drive growth in the agent channel.
• Provide OKR management, creative direction, creating content or briefs, final approvals, and implementation.
• Manage our convention exhibitor strategy, organizing calendar, logistics, swag purchasing, and more.
• Oversee and manage external advertising strategy, including analyzing results, creating ad copy and assets, collaborating with the Google and Bing SEM teams, and more.
• Create marketing assets for the sales team; including training presentations, flyers, promo videos, and more.
• Oversee our incentive programs, gifts, and promotional gifting.
• Collaborate with PR and social media team for external communications.
• Collaborate with other key stakeholders such as product, sectors, and IPM to align their release efforts with our communication and marketing strategy.

Qualifications

• 5+ years of experience of marketing to independent agents.
• Understand how to drive performance marketing campaigns - tracking the success of what we deliver.
• Experience managing direct reports and cross functional partners.
• 5+ years of experience managing or overseeing SEM campaigns.

Requirements

• The range displayed on this job posting reflects the minimum and maximum target for new hire base salaries for the position across all US locations.
• Individual pay is determined by work location and additional factors, including, without limitation, job-related skills, experience, and relevant education or training.
• ERGO NEXT employees are also potentially eligible for our annual performance-based incentive program.
• Benefits package includes partially subsidized medical plan, fully subsidized vision/dental options, life insurance, disability insurance, 401(k), flexible paid time off, parental leave and more.
• US annual base salary range for this full-time position: $145,000 — $165,000 USD.

Benefits

• Partially subsidized medical plan.
• Fully subsidized vision/dental options.
• Life insurance.
• Disability insurance.
• 401(k).
• Flexible paid time off.
• Parental leave.