[Hiring] Guinness Brewery Ambassador @Enthuse-Marketing

Role Description

Reporting to the Account Director, the Guinness Brewery Ambassador (GBA) is responsible for developing and delivering education and expanding awareness of the client’s premium beer portfolio within a designated territory.

• Distributor Engagement: Drive brand presence, education, and training supporting distributor partners within the designated territory.
• Customer Engagement: Deliver retailer-focused training, inclusive of brand history, production, taste profiles, draft systems, and beer quality.
• Consumer Engagement: Facilitate consumer brand experiences focused on education, as requested by client or agency.
• Advocacy: Represent brand(s) at distributor and customer-facing (trade) events or trainings with education, including quality standards and occasional media appearances.
• Quality: Own brand quality standards and impart draft systems expertise, including but not limited to hands-on draft equipment diagnosis and troubleshooting.
• Mentorship: Mentor agency ambassadors and client sales organizations in brand knowledge and quality expertise, instilling and developing a passion for the industry.
• Content Development: Collaborate in developing educational and training content in support of internal (agency & client) and external (customer/trade & distributor) audiences.
• Cultivate Opportunities: As industry influencers, seek out opportunities within the territories for brand engagement and noted members of industry communities.
• Legal & Compliance: Maintain all legal & marketing code guidelines.
• Agency Accountabilities: Complete accurate and timely management including:
  • Administrative tasks, budget tracking, and expense management.
  • Delivery of individual KPIs and program activities.
  • Participation in all internal meetings and training initiatives.

What Success Looks Like:

• Performance growth (exceeding goals) against designated KPIs.
• Delivery of program activities in alignment with client goals.
• Strong agency visibility for program team at client and within agency.
• High rate of positive feedback from attendees of educational engagements and added value within the designated territory.
• Continued expansion of educational knowledge and technical skillsets.
• Positive 360º feedback from manager and client partners.

The physical demands of this role require the following:

• Must be able to regularly lift, carry, push, and/or pull items weighing at least 15 pounds and up to 50 pounds.
• Must be able to perform physical tasks associated with the role, including moving materials, equipment, and supplies as needed.
• Ability to stand, walk, bend, stoop, reach, and perform repetitive motions for extended periods as required by the position.

Qualifications

• College degree (4-year) or B.A./B.S. equivalent with focus on Communications, Marketing or Business.
• 7-10 years of experience in the beer, spirits, or hospitality industry.
• Established network of industry professionals within the local market preferred.
• Experience representing bev-alc brands in a field-based role preferred.
• Excellent knowledge of bev-alc laws, regulations, and rules.
• Confident and outgoing with excellent personal presentation, communication skills, and the ability to tailor communication for a variety of environments.
• Deep understanding of market and industry trends.
• Strong budget management and business administration skills.
• Must have access to reliable transportation.
• Ability to work remotely with flexible hours, including nights and weekends.
• Travel requirements estimated at 20% of time.
• Manage administrative tasks with attention to meeting agency compliance guidelines and standards.

Benefits

• Base compensation range: $100,000.00 - $120,000.00 annually.
• Bonus-eligible position, with bonus potential subject to applicable bonus plan terms and conditions.
• Incentive opportunities plus full benefits including:
  • Medical
  • Dental
  • Vision
  • 401k with match
  • PTO time and more!