Role Description
We're looking for a GTM Engineer to own the systems that generate pipeline β someone who thinks like an engineer but executes like a marketer. You'll build AI-powered marketing infrastructure, run signal-based prospecting at scale, and drive growth loops across organic, paid, and lifecycle marketing.
This isn't a traditional demand gen role. You'll use Claude Code, Clay, and modern AI tooling to build things that would have required a team of five a few years ago. You'll own experimentation velocity, not just campaign execution.
You'll report to the Head of Marketing and work cross-functionally with sales, product, and forward-deployed engineering.
What you'll do
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Build AI-powered marketing infrastructure
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Design and operate AI agents that run marketing workflows autonomously β including lead enrichment, campaign personalisation, content production, and signal monitoring
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Build experimentation infrastructure that tests messaging, channels, and sequences faster than traditional marketing teams thought possible
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Create self-improving systems with evals, feedback loops, and guardrails that get better without constant supervision
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Run signal-based prospecting
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Build and optimise outbound engines using Clay, Apollo, RB2B, Unify, Instantly, and similar tools
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Surface buying signals (hiring, funding, competitor moves, contract renewals) and route them to sales with full context
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Design enrichment workflows that prioritise accounts automatically and identify warm intro paths
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Drive growth loops
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Own lifecycle marketing: nurture sequences, re-engagement campaigns, and credit consumption alerts that drive expansion
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Run 1:many ABM campaigns targeting industry marketing account lists
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Build and iterate on paid campaigns (LinkedIn, Google, Reddit) with rapid A/B testing
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Connect organic content (Steve's LinkedIn, SEO/GEO) to conversion infrastructure
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Own experimentation velocity
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Run 4β6 marketing experiments per month with clear hypotheses, metrics, and iteration cycles
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Document what works and systematise successful experiments into repeatable playbooks
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Track pipeline influence, reply rates, meetings booked, and cost per meeting across all channels
Qualifications
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3β6 years in growth marketing, marketing ops, revenue ops, or a hybrid sales/marketing role at a B2B SaaS company
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Genuine fluency with AI tools β building with Claude Code, Cursor, or similar, not waiting for someone else to build for you
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Experience with the modern GTM stack: Clay, Apollo, HubSpot, Unify, or similar (or demonstrated ability to learn fast)
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Quantitative mindset: you think in funnels, conversion rates, cohort analysis, and attribution models
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Comfort with ambiguity: we're building the playbook, not executing an existing one
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Consulting or product background is a plus β as is experience in growth or as an SDR/BDR
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Strong communication skills: you'll work across sales, product, and marketing