[Hiring] Growth Marketing Content Creator @Virta Health

Role Description

Virta is looking for a Contract Growth Marketing Content Creator to provide parental leave coverage beginning in August. This contractor will help maintain continuity across high-priority Member Growth programs, with a focus on Open Enrollment lifecycle execution, webinar operations, and day-to-day campaign support across email, SMS, direct mail, and related channels. This is a hands-on execution role for someone who can quickly ramp into existing workflows, manage details across multiple campaigns, and keep critical growth programs moving while a team member is out on leave.

Responsibilities

• Execute and QA lifecycle campaigns across email, SMS, and direct mail in Braze and related tools
• Support rapid A/B testing across messaging, cadence, and targeting to improve CVR and enrolls
• Build and maintain campaign logic, segmentation, and audience definitions
• Partner with Growth and Data teams to implement experiments and measure performance
• Assist with launch support for new client cohorts and campaigns
• Support data enrichment and outbound initiatives (e.g., calling, incentives, webinars) to drive incremental applications
• Identify and implement opportunities to improve campaign throughput and operational efficiency

90 Day Plan

• Ramp quickly on Virta’s Member Growth workflows, tools, current OE priorities, and webinar processes
• Own OE (Open Enrollment) lifecycle execution across email, SMS, and direct mail
• Lead webinar execution end-to-end (setup, promotion, reminders, follow-ups, reporting)
• Take over day-to-day email experiment execution with minimal oversight
• Build scalable email campaigns to support growth

Qualifications

• Proven track record of writing high-performing, user-centric content that drives measurable engagement and conversion (e.g. emails, landing pages, in-product messaging)
• Designs and runs experiments to improve content performance, using data to inform iteration
• Independently owns and executes multiple campaigns end-to-end with high attention to detail

Values-driven culture

Virta’s company values drive our culture, so you’ll do well if:

• You put people first and take care of yourself, your peers, and our patients equally
• You have a strong sense of ownership and take initiative while empowering others to do the same
• You prioritize positive impact over busy work
• You have no ego and understand that everyone has something to bring to the table regardless of experience
• You appreciate transparency and promote trust and empowerment through open access of information
• You are evidence-based and prioritize data and science over seniority or dogma
• You take risks and rapidly iterate

Additional Information

As part of your duties at Virta, you may come in contact with sensitive patient information that is governed by HIPAA. Throughout your career at Virta, you will be expected to follow Virta's security and privacy procedures to ensure our patients' information remains strictly confidential. Security and privacy training will be provided.

As a remote-first company, our team is spread across various locations with office hubs in Denver and San Francisco.

Clinical roles: We currently do not hire in the following states: AK, HI, RI

Corporate roles: We currently do not hire in the following states: AK, AR, DE, HI, ME, MS, NM, OK, SD, VT, WI.

Virta uses Ashby as its applicant tracking system, which incorporates AI-powered tools (provided by OpenAI, AWS, and Google Gemini) in certain aspects of the recruiting process, including application review, candidate screening, and interview note taking; your data is not used to train AI models, and all final hiring decisions are made by Virta Health personnel. For more information, see Ashby's AI Terms at https://www.ashbyhq.com/resources/terms-ai-features

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