[Hiring] Growth Marketer, Lead Generation @CommonLit

Role Description

CommonLit's Marketing team is responsible for engaging free users of our Text Library, generating new school leads to partner with us and adopt our curriculum (CommonLit 360), supporting the engagement and retention of current customers, and building CommonLit's brand through collateral and thought leadership.

Within the Marketing team, the Growth Marketer (Lead Generation) role is positioned to convert free-user momentum into paid partnership opportunities, working across owned (e.g. web, email, and in-product) and paid (e.g. social ads) channels to identify when a school is ready to adopt CommonLit, and building the campaigns that get them there.

The primary function of the Growth Marketer (Lead Generation) is to turn free-user momentum inside schools into sales-ready leads for CommonLit's Sales team and to generate leads from outbound strategy to schools and districts that are not as familiar with our program.

• Build and maintain lead generation infrastructure across web, email, and paid channels.
• Develop new outreach strategies powered by district usage data.
• Report on performance across every channel.

Roles & Responsibilities

• Lead Generation Channel Management:
  • Own lead generation strategy across web, email, paid social (LinkedIn, Reddit, etc.), and Google Ads.
  • Co-own in-product lead generation with the Product Marketer and Revenue Operations Specialist.
  • Manage part of the Marketing tech stack, including the CommonLit blog platform and Webflow.
  • Collaborate with the Growth Marketer, Community & Engagement on strategic lead gen pushes in blog and newsletter content.
  • Collaborate with the Retention Marketer, Brand & Impact on strategic lead gen pushes in blog and newsletter content.
  • Collaborate with the Growth Marketer, Community & Engagement to drive lead generation at conferences.
• Regional & Data-Driven Outreach:
  • Leverage district usage profiles to build a strategy for targeted, strategic outreach.
  • Design usage-based campaigns that respond to real signals.
• AEO/SEO & Competitor Strategy:
  • Establish CommonLit's AEO/SEO strategy.
  • Leverage competitor intelligence from the Product Marketer.
• Cross-Functional Collaboration:
  • Partner with the Top-of-Funnel Marketer to break down silos.
  • Partner with the Retention Marketer, Brand & Impact to leverage customer testimonials.
  • Partner with the Revenue Operations Specialist to ensure the HubSpot infrastructure is functioning correctly.
• Performance & Reporting:
  • Set lead targets and report out on leads generated by channel.
  • Regularly report out on web traffic and performance.
  • Bring a learner’s mindset to identify what's working and keep testing new channels.
• Additional Projects as determined by the team.

Qualifications

• Bachelor's degree required.
• 4-7 years of experience in growth marketing, demand generation, or performance marketing required.
• Experience turning product usage signals into pipeline highly preferred.
• Hands-on fluency with HubSpot (or a comparable marketing automation/CRM platform), Google Ads, LinkedIn, Reddit, and other ad platforms.
• Hands-on fluency with Webflow (or a comparable web page building platform).
• Hands-on fluency with PostHog and Looker (or a comparable analytics platforms).
• Working knowledge of SEO fundamentals.
• Comfortable using or learning how to use Salesforce, Notion, Google Suite, Slack, Zoom, etc.
• Experience building competitor-facing content preferred.
• Experience with LLMs preferred, experience using Claude highly preferred.
• Introductory knowledge of AEO fundamentals preferred.

Soft Skills

• Alignment with CommonLit's mission.
• Comfortable working with data to identify conversion signals.
• A builder's mindset: energized by standing up new motions.
• Ability to thrive in a fast-paced environment.
• Positive attitude and willingness to learn.
• Eager to problem-solve and find creative solutions.
• Strong attention to detail and desire for feedback.
• Ability to work independently and collaboratively within a team.
• Strong interpersonal and problem-solving skills.
• Strong communication and collaboration skills.

Physical & Additional Requirements

• This role involves prolonged periods in a stationary position at a desk and working on a computer.
• Must be US-based.

Salary & Benefits

Salary: $105,000-115,000 per year, commensurate with experience.

• Health, dental, and vision insurance.
• HSA and FSA Plans, including Medical FSA, Limited FSA, and Dependent Care FSA options.
• Company-sponsored basic life insurance, with additional options for supplemental life insurance.
• Legal insurance.
• 401(k) retirement plan with a 4% safe harbor employer match.
• Access to exclusive discounts, including pet insurance, hotel booking discounts, and more.
• Remote work support, including a home office set-up stipend.
• Generous time off, including:
  • 16 paid holidays annually.
  • Paid time off accruals and sick leave.
  • Paid family leave, including caregiver leave, medical leave, and 12 weeks of paid parental leave.
  • 2 floating holidays.
  • Volunteer and school visitation leave.
  • Jury duty leave.
  • Bereavement and compassionate leave.
  • Blood, bone marrow, and organ donation leave.
• Flexible work options.
• Low-stress weeks around Thanksgiving and in late December.

As a remote-first organization, CommonLit has team members in nearly 30 states and Washington, D.C. We strive to create a collaborative and engaging workplace through various connection opportunities:

• Monthly remote activities, such as dumpling-making, yoga, and virtual escape rooms.
• Monthly "CoffeeLit" sessions for connecting with colleagues.
• Learning and development opportunities for teams and individuals.

Apply by: Friday, August 21, 2026 at 5 pm ET.

We do not use artificial intelligence (AI) tools to support any part of the hiring process. All hiring decisions are made by humans.