Role Description
We're building several new AI-driven consumer products at the same time. We can't tell you what they are yet. We can tell you the problem: each one lives or dies on whether it finds an audience cheaply and fast, and there's no playbook to copy β the tactics that work right now are being invented this quarter and patched the next. Your job is to invent them, across all of it.
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Roam β embed with whichever product needs distribution most, build the experiments, make the videos, find the loop, write down what worked, and carry it to the next one.
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The output is video. Dozens a week. Hooks, formats, variants, channels β made and tested with AI, read off the retention curve, killed or scaled on the numbers.
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You're not the best videographer in the room and you're not the best marketer. You're the best combination: someone who can make the thing and make it spread, and who'd rather ship fifty experiments than perfect one.
What you'll own
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Make the content β short video at volume, AI-native, on whichever products need it. The craft here is volume and instinct, not polish.
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Invent the loops β every product needs a reason people bring other people. You find it, test it, and prove it with a number.
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Build your own tools β when a workflow is slow, you vibe-code around it. The best growth people here ship software to do their growth.
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Write the playbook down β what worked becomes the thing the next product starts from, and the thing you teach the team.
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Carry one number β weekly new people who actually engage, from organic. Not views for their own sake. People who showed up and stayed.
A season in the life
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Week one, you ship video for something already live and move a number.
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Month one, you've run a full experiment loop on one product end to end β hypothesis, content, result, written up.
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By the end of the quarter you've done it across two or three, and the team is running a playbook you wrote.
Qualifications
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Proof you can make video that travels.
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You've built an audience, or made content that went somewhere, and you can show the numbers. Links, not adjectives.
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Proof you can build.
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You've shipped your own app, tool, bot, or community. Vibe-coded is fine; shipped is the point.
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Extreme AI-nativeness.
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Not "I use ChatGPT." You've built workflows, agents, or tools that let you do the work of a whole team, and you can screen-share one live.
Nice to have
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A real following of your own β you keep it, and the work makes it bigger.
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Experiment rigor, or the obvious ability to learn it fast.
This role is not for you ifβ¦
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You want a playbook handed to you. There isn't one β inventing it is the job.
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You need unconstrained creative freedom. Some of what we build carries the most beloved brands in the world; the craft is making work they're proud to amplify.
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You hear blunt, fast feedback as an attack. We say exactly what we think and move quickly; the people who thrive treat that as fuel.
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You want to make content without owning what it does to the numbers.
Company Description
We invented the modern digital collectible β CryptoKitties, NBA Top Shot, Disney Pinnacle. We're a venture studio: a small, AI-native team that starts startups and builds with the strongest brand partners in the world.
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Most people here could go found their own company in a few years.
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Some will β that's the job working.
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The undisclosed projects are our next bets, and you'd work on them directly with our CEO.
Compensation
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$120,000β$160,000 USD base β one range, wherever you are β plus equity and a real experiment budget.
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Remote with ETβPT overlap, or in one of our offices if you want the room.
How to apply
Don't send a resume. Send links to videos you made and what the numbers did, plus one thing you built β and a line or two on one decision behind one of them. The note matters more than the list. Then the real way in is the challenge: a paid, open project where you keep everything you make, whether or not you get the job.