[Hiring] Growth Hacker @Booksy

Role Description

As the Growth Hacker at Booksy, you will take ownership of local marketing initiatives focused on generating high-quality B2B leads and improving performance across the full marketing funnel. This role centers on planning, launching, and optimizing paid campaigns across key digital channels, while using data and experimentation to continuously improve results. You will work closely with teams across marketing, ECRM, growth, and product, helping connect campaign execution with product understanding and broader business goals. This is an opportunity to play an important role in strengthening Booksy’s provider acquisition efforts through analytical thinking, channel expertise, and a test-and-learn approach.

What you'll be doing:

• Lead and optimize B2B lead generation campaigns in local marketing, with a strong focus on improving lead quality as well as volume.
• Plan, launch, and manage paid campaigns across channels such as Meta Ads, Google Ads, and TikTok Ads, adjusting settings and targeting to drive the most valuable outcomes.
• Run experiments and A/B tests across the funnel, identifying opportunities to improve campaign efficiency, conversion performance, and overall marketing effectiveness.
• Analyze campaign and funnel performance, draw actionable conclusions from reports, and use insights to inform future campaign strategy and execution.
• Partner with the ECRM team to recommend changes in email marketing and campaign flows that support stronger performance and optimization.
• Build and manage a growth experimentation backlog & run rapid test cycles (weekly or bi-weekly).
• Understand and optimize within a two-sided marketplace (supply vs demand).
• Ensure lead generation aligns with provider success (e.g. bookings, retention).

Qualifications

• Proven experience in performance marketing or a closely related digital marketing role, ideally with responsibility for end-to-end campaign management.
• Strong analytical mindset, with the ability to interpret data, spot patterns, and translate insights into practical optimization actions.
• Hands-on expertise in major paid acquisition platforms, especially Meta, with additional experience in Google Ads and TikTok Ads highly valued.
• Confidence working across both marketing execution and product-related context, with the ability to understand how campaigns connect to the customer journey and offering.
• Strong collaboration skills and comfort working with cross-functional, international stakeholders in a fast-moving environment.

Requirements

• Around 3+ years of relevant experience in digital or performance marketing.
• Very good working knowledge of Meta Ads, plus solid familiarity with Google Ads and TikTok Ads.
• Experience creating, optimizing, and scaling campaigns with a focus on lead generation and campaign quality.
• Ability to work with reporting and analytics tools, including familiarity with Looker Studio; exposure to tools such as Power BI is also useful.
• Practical understanding of email marketing and the ability to contribute ideas that improve ECRM campaign performance.
• Experience conducting A/B tests and other structured experiments to improve results across the marketing funnel.
• Strong English communication skills, with the ability to collaborate effectively in an English-speaking team environment.
• A proactive, hands-on approach and the ability to work effectively in a role with broad ownership and evolving priorities.
• Experience in marketplace, SaaS, or app growth is a strong plus.
• Experience scaling campaigns, not just managing them.
• Data-driven mindset.

Benefits

• Fully remote position - We take pride in being a globally distributed team;
• Private medical care from Allianz health (subsidized by Booksy);
• Life insurance from Uniqua (covered by Booksy, employee cost- 1 PLN);
• Multisport card (voluntary and unsubsidized, diverse packages to choose from);
• Online consultations with Psychologist Booksy (fully subsidized by the company);
• Access to English online language training (Speexx);
• Employee wellbeing platform: Worksmile (employees can redeem shopping vouchers);
• Additional life Insurance from PZU (unsubsidized, voluntary);
• Happiness Team initiatives.