[Hiring] Google Ads Specialist @HIP

Role Description

Ready to dive into the dynamic world of orthodontic and dental marketing? Join us as a Google Ads Specialist, where you'll craft and optimize lead generation campaigns, troubleshoot performance issues, and identify strategic growth opportunities. With a data-driven approach and access to cutting-edge tools, you'll analyze performance, communicate effectively with clients, and ensure budget pacing to drive success.

As a Google Ads Specialist on our Paid Search team, you will be responsible for creating and optimizing lead generation campaigns within specified budgets across various media channels, primarily focusing on Paid Search and including Display and Adroll remarketing. You will:

• Proactively identify areas of opportunity and improvement.
• Collaborate with the team to develop new strategies.
• Analyze performance data using various tools to drive campaign success.
• Communicate effectively with clients and the Partner Success team.
• Ensure precise budget pacing, content creation, and proficiency in online tools.

Responsibilities

• Campaign Management: Creation & ongoing optimization of lead generation campaigns in the orthodontic and dental niche.
• Performance Troubleshooting: Meeting certain KPIs within a range of budgets and across multiple media channels (primarily paid search, some Display, and Adroll remarketing).
• Strategy Identification: Proactively identifying key areas of opportunity & improvement within accounts.
• Data-Driven Analysis: Using various tools to analyze performance and recommend strategy (e.g., Auction Insights, Zip Analysis, Keyword Planner, Ad Preview Tool, Local Search Trends, etc.).
• Communication: Owning ad performance and working with the Partner Success team to answer partner questions, communicate strategy updates, & provide recommendations.
• Budget Pacing: Daily monitoring of spend and bids to ensure clients are on track to hit monthly budget plans.
• Content Creation: Creating precise, quality ad copy specific to client goals and priorities.
• Online Tools: Using a range of online tools such as ClickUp, HighLevel (CRM), Slack, Zoom, Gmail, and Google Workspace.

Results Expected

• Drive the creation and ongoing optimization of lead generation campaigns in the orthodontic and dental niche, resulting in increased lead volume and quality for clients.
• Meet specified KPIs within allocated budgets across multiple media channels, demonstrating effectiveness and ROI to clients.
• Proactively identify key areas of opportunity and improvement within client accounts.
• Utilize a range of analytical tools to analyze campaign performance and recommend strategic adjustments.
• Own ad performance and communicate effectively with clients and the Client Success team.
• Monitor daily spend and bids to ensure clients are on track to hit budget plans each month.
• Effectively utilize a range of online tools and platforms to streamline workflow processes.
• Continually refine processes, identify and address challenges, and stay updated on industry trends.

Qualifications

• Minimum of 2 years experience in a similar role.
• Proven experience in managing lead generation campaigns, preferably within the orthodontic or dental niche.
• Expertise in Paid Search advertising, with a solid understanding of other media channels such as Display and Adroll remarketing.
• Strong analytical skills and proficiency in using data analysis tools to evaluate campaign performance.
• Excellent communication skills, with the ability to effectively convey complex information to clients.
• Demonstrated ability to troubleshoot performance issues, meet KPIs, and optimize campaigns.
• Strategic thinking and proactive approach to identifying areas of opportunity and improvement.
• Proficiency in using online tools and platforms such as ClickUp, HighLevel (CRM), Slack, Zoom, and Google Workspace.
• Detail-oriented mindset with a focus on precision in budget pacing and content creation.
• Ability to thrive in a fast-paced, collaborative environment.

Benefits

• 401(k) matching
• Dental Insurance
• Health Insurance
• Vision Insurance
• Life Insurance
• PTO eligibility after 90 days of hire (10 vacation days the first year of service, unlimited PTO starting year two, flexible partial days and sick/personal days)
• Remote position

Schedule

• 8-hour shift
• 8 am- 5 pm CST
• Monday to Friday

Compensation

$50,000- $60,000 (depending on experience)

Full-time W2 position for domestic candidates ONLY