[Hiring] Google Ads Specialist @Somewhere

Role Description

We are seeking a hands-on Google Ads Specialist who lives and breathes paid search. This is not a strategy-only role. This is for someone who:

• Loves being in the weeds
• Thrives on optimizing campaigns daily
• Obsessively improves performance through testing and iteration

You will take ownership of our Google Ads engine and play a key role in scaling paid acquisition profitably. There is also optional exposure to paid social (Meta, TikTok), but the primary focus is Google Ads performance and scaling.

Key Responsibilities

• Google Ads Ownership & Execution
  • Fully manage and optimize Google Ads campaigns (Search, Display, YouTube as applicable)
  • Scale ad spend from ~$15K/month to $50K–$100K+ profitably
  • Continuously monitor and improve performance metrics (CPL, CAC, ROAS)
• Campaign Optimization & Testing
  • Perform deep keyword research and expansion
  • Execute advanced negative keyword strategies
  • Run structured A/B tests across:
    • Ad copy
    • Targeting
    • Bidding strategies
  • Continuously refine campaigns based on performance data
• Performance Analysis & Reporting
  • Track and analyze campaign performance daily
  • Identify trends, inefficiencies, and growth opportunities
  • Provide actionable insights to improve ROI
• Landing Page & Funnel Optimization (Bonus)
  • Collaborate with internal team on landing page improvements
  • Suggest CRO improvements based on campaign data
  • Support testing initiatives to improve conversion rates
• Collaboration with Marketing Team
  • Work alongside a 7-person marketing team
  • Plug into existing creative workflows (team can support asset creation)
  • Focus primarily on technical execution, data, and performance

Qualifications

• 2–5+ years of hands-on Google Ads experience
• Proven track record managing and scaling paid search budgets ($10K+/month)
• Strong expertise in:
  • Keyword targeting & structure
  • Negative keyword optimization
  • Bid strategies
  • Campaign structuring
• Highly analytical and data-driven mindset
• Comfortable working independently and asynchronously

Nice to Have

• Experience with Meta Ads (Facebook/Instagram)
• Exposure to TikTok Ads
• Experience in B2B or e-commerce environments
• Familiarity with:
  • Landing page optimization (CRO)
  • Attribution models
  • CRM integrations

Who You Are

• A doer, not just a strategist
• Detail-oriented and performance-obsessed
• Comfortable “owning the numbers”
• Autonomous and proactive
• Excited to scale something meaningful and long-term

Why This Role is Exciting

• Direct impact on revenue growth
• Opportunity to scale ad spend aggressively
• Work with an experienced marketing team and founder
• High ownership and autonomy
• Long-term growth potential as the paid media function expands