[Hiring] Google Ads Specialist @Remote Talent LATAM

Role Description

Vokal is looking for a highly analytical and performance-driven Google Specialist (Paid Search) to join their growing media team. This role is ideal for someone who thrives in high-budget, high-impact environments and loves optimizing campaigns for performance, scale, and ROI. You will own the strategy, execution, and optimization of Google Ads campaigns focused heavily on lead generation. The ideal candidate understands how to balance data, creative testing, audience intent, and budget allocation to drive measurable business growth. This is a highly execution-focused role where attention to detail, speed, and proactive optimization are critical.

Key Responsibilities

• Build and execute full-funnel Google Ads strategies focused on lead generation and conversion efficiency
• Manage high-budget paid search campaigns with monthly spends exceeding $80K
• Launch, optimize, and scale Search, Performance Max, and remarketing campaigns
• Continuously improve campaign structure, targeting, bidding strategies, and audience segmentation
• Monitor and optimize campaigns toward CPL, CPA, MQL, SQL, and ROAS goals
• Conduct keyword research, search intent analysis, and audience mapping
• Develop and test ad copy, extensions, and creative variations to improve CTR and conversion rates
• Analyze campaign performance and surface actionable insights to improve efficiency and scalability
• Ensure accurate conversion tracking and attribution across campaigns
• Work with tools such as Google Tag Manager and GA4 to validate data accuracy and reporting
• Build reports and communicate campaign performance clearly to internal stakeholders
• Collaborate with creative, strategy, and account teams to align campaign execution with business goals
• Stay updated on Google Ads platform changes, automation features, and beta opportunities
• Contribute ideas and recommendations that improve overall paid media performance

Qualifications

• 2+ years of hands-on Google Ads experience
• Proven experience managing paid search budgets of $80K+ monthly
• Strong background in lead generation campaigns and conversion-focused optimization
• Deep understanding of Google Ads: Search, Performance Max, Remarketing, Smart bidding strategies
• Experience with Google Tag Manager, GA4, conversion tracking, reporting & analytics tools
• Strong analytical mindset with the ability to interpret data and make performance-driven decisions
• High attention to detail and ability to manage multiple campaigns simultaneously
• Excellent communication and collaboration skills
• Ability to work independently in a fast-paced environment

Nice to Have

• Previous agency experience
• Experience working with high-growth brands or performance marketing teams
• Familiarity with advanced attribution models and automation workflows
• Experience testing landing pages and conversion funnels

Benefits

• Competitive salary $3,000 based on experience
• Paid Time Off (PTO) package
• Paid holidays
• Fully remote work environment
• Opportunity to work with globally recognized brands
• Collaborative and high-performance team culture
• Long-term growth opportunities within a fast-scaling agency
• Exposure to large-budget, high-impact campaigns
• Professional development and continuous learning environment

Eligibility Criteria

• This position is only open to candidates residing in Latin American (LATAM) countries.
• Applications from candidates outside LATAM (including the U.S. and other regions) will not be considered.
• Resumes must be submitted in English.
• Applications that do not meet these criteria will be automatically rejected.