[Hiring] Google Ads Lead @Valerie Group

Role Description

We're looking for a Google Ads Lead to own and scale Google as a key acquisition channel across Valerie's portfolio of ecommerce brands.

• Own Google Ads strategy, budgets, performance, experimentation, and channel growth across Search, Shopping, Performance Max, YouTube, Display, and emerging Google products.
• Responsible for turning growth targets into channel strategy, making informed investment decisions, and ensuring campaigns consistently deliver against revenue and profitability goals.
• Work closely with Creative, Analytics, Ecommerce, Product, and POD teams to improve acquisition through better search strategy, creative, feeds, bidding, measurement, and experimentation.
• Set the direction for other Google Ads practitioners and build the playbooks and systems that allow Google performance to scale across brands.
• Success is measured by how effectively Google drives profitable growth, how quickly the team identifies winning opportunities, and how consistently the channel improves against business targets.

Qualifications

• 7+ years of experience in Google Ads / paid search, with significant experience leading Google performance for ecommerce or DTC businesses.
• Proven experience owning and scaling significant Google Ads budgets across multiple brands, markets, or business units.
• Deep expertise across Search, Shopping, Performance Max, YouTube, Display, and Demand Gen.
• Strong understanding of Google Ads bidding strategies, including Target ROAS, Target CPA, Max Conversions, Max Conversion Value, and value-based bidding.
• Proven experience developing channel strategy against revenue, CAC, ROAS, CPA, and profitability targets.
• Strong understanding of keyword strategy, search intent, campaign architecture, ad copy, audience strategy, budget allocation, and optimisation.
• Deep expertise in Google Merchant Center and product feed optimisation.
• Strong experience with structured experimentation across creative, copy, bidding, targeting, feeds, landing pages, and campaign structures.
• Strong understanding of ecommerce metrics including ROAS, CAC, CPA, MER, CVR, revenue, contribution margin, and profitability.
• Strong knowledge of measurement and attribution, including GA4, GTM, Enhanced Conversions, offline conversion tracking, and server-side tracking.
• Ability to audit complex Google Ads accounts and identify both tactical issues and broader growth opportunities.
• Experience managing, mentoring, or providing strategic direction to other paid media practitioners.
• Excellent analytical, communication, and stakeholder management skills.
• Ability to work closely with Creative, Analytics, Ecommerce, Product, and leadership teams.
• Comfortable operating in a fast-moving environment with multiple brands and changing priorities.

Requirements

• Experience scaling multiple DTC/ecommerce brands across international markets.
• Experience managing $500K+ monthly Google Ads budgets.
• Experience with YouTube and Display as part of full-funnel acquisition strategies.
• Experience with advanced Merchant Center/feed management and large product catalogs.
• Experience with first-party data, offline conversions, incrementality, or advanced attribution.
• Familiarity with Looker Studio, Google Ads Scripts, automation, AI-driven optimisation, or advanced reporting systems.
• Experience building Google Ads playbooks, training programmes, or operating systems for multiple teams.
• Google Ads certifications.
• Experience working within founder-led startups or high-growth ecommerce businesses.

What You Can Expect

• Meaningful work with visible impact.
• High ownership from day one.
• Collaboration with experienced founders, operators, and specialists.
• A team that values curiosity, initiative, and continuous improvement.
• Competitive compensation and the tools you need to do your best work.
• Opportunities to grow as Valerie grows.