[Hiring] Google Ads App Growth Manager @Mate Technologies

Role Description

This is a remote position.

We are hiring a Google Ads App Growth Manager to scale our mobile app (Thermer) through data-driven campaigns focused on high-quality users, not just installs. This is a growth role, not just ad operations.

Role Type: Freelancer / Part-time / Contract

Key Responsibilities

• Manage and optimize campaigns on Google Ads (App Campaigns)
• Focus on post-install metrics (activation, retention, revenue)
• Run 2–4 experiments per week (creatives, audiences, bidding)
• Scale budget while maintaining low CPI + high quality users
• Develop and test benefit-driven creatives
• Use AI tools for faster execution and insights
• Collaborate with or hire designers (via Fiverr / Upwork)
• Understand app, user journey, and personas deeply
• Submit weekly reports with insights and next actions

Success Metrics (KPIs)

• CPI → Stable or decreasing
• Activation → Increasing
• Retention (D7/D30) → Increasing
• Experiments/week → 2–4
• Data-driven decisions → 100%

Qualifications

• Experience with Google Ads (App Campaigns preferred)
• Strong analytical and experimentation mindset
• Ability to derive insights from data
• Data-driven thinking
• Ownership and accountability

Not a Fit If

• You focus only on installs
• You don’t use data to make decisions
• You avoid experimentation

Final Note

If you enjoy scaling apps through experiments, data, and real impact—this role is for you.