[Hiring] Go-To-Market Lead @Makeship

Role Description

During this exciting phase of our growth, you’ll play a huge role in shaping our culture, our process, and the future of Makeship. Every day, you’ll collaborate, learn more about the content creation space, and watch your work impact the company and the community!

We want this to be the best work experience of your life, so we’ll pay you well, offer great benefits, invest deeply in your growth, and welcome you with our branded swag. You will also be joining one of Canada's fastest-growing start-ups!

Qualifications

• 7+ years of experience designing GTM methodology, sales plays, or customer journey logic for a two-sided business.
• A track record of proving out new approaches through testing and data.
• Strong storytelling instincts; ability to turn business performance and data into simple, compelling narratives.
• Experience partnering with RevOps or a systems/tooling function.
• Excellent cross-functional leadership skills.

Requirements

• Design and evolve our GTM methodology across acquisition, conversion, repeat business, expansion, and reactivation.
• Refine the stages, behaviours, decision points, and next-best actions across the Creator journey.
• Build repeatable approaches for qualification, discovery, pitching, follow-up, negotiation, and re-engagement.
• Turn our business model, performance data, Creator outcomes, and capabilities into simple, compelling stories.
• Identify the highest-value opportunities to improve conversion, velocity, repeat business, and Creator outcomes.
• Translate GTM strategy and journey design into clear RevOps and business requirements.
• Turn methodology into practical playbooks, templates, talk tracks, examples, and decision guides.
• Other duties and responsibilities as required from time to time.

Benefits

• Work remotely anywhere in Canada and/or access any of our hubs.
• Health and dental benefits from day 1.
• 4 weeks of paid vacation (including paid time off on your birthday).
• An additional 1 week of paid time off during the winter holidays.
• Virtual & In-Person Social Events.
• Annual Paid Volunteer Day Off.
• 1:1 RRSP Matching Program Up to 3%.
• $500 Pre-Tax Annual Health & Wellness Allowance.
• $400 Pre-Tax Home Office Setup Allowance.
• $65 Pre-Tax Monthly Phone Allowance.
• Maternity and Parental Leave Top-Up Program.
• Education Assistance Program.
• Employee Referral Program.
• Tenured Rewards Program.
• Salary Band: $90-100K CAD base salary per annum, plus a variable of $30-40K CAD, for an OTE of $120-140K CAD.