[Hiring] Go-To-Market Engineer @Grip

Role Description

We are looking for a highly technical, systems-driven Go-To-Market (GTM) Engineer to join our team. This isn’t a traditional marketing or campaigns role; you are the architect of our revenue engine. You will build, automate and strengthen our GTM processes so that our strategy operates reliably at scale. By bridging the gap between Marketing, Sales and Operations, you will manage our complete tech stack, orchestrate complex data flows, launch full-funnel campaigns, and leverage emerging AI technologies to drive pipeline growth. If you think in systems, love eliminating manual work through automation and obsess over conversion rates and data hygiene, this is the role for you.

Core Responsibilities

• Marketing Operations & Infrastructure
  • Architect HubSpot workflows, design robust lead routing, and execute end-to-end campaign launches.
  • Build custom Zapier integrations across our tech stack and maintain marketing database health, including GDPR compliance.
  • Manage the technical delivery of all webinars and maintain rigorous documentation for marketing workflows.
• Website Technical Management & SEO
  • Manage the website CMS and implement new scripts and custom code for marketing operations.
  • Perform proactive technical SEO audits, resolve site issues, track keyword performance, and drive emerging LLM search optimization strategies.
• Paid Media & Performance Marketing
  • Manage strategy, budget allocation, and execution across Paid Search and Social (Google, LinkedIn, Meta).
  • Build technical, behavior-based retargeting flows and continuously optimize ROAS and CAC.
• Advanced RevOps & Lead Science
  • Build behavioral lead scoring models and automate deal enforcement rules in Salesforce/HubSpot to ensure pipeline hygiene.
  • Drive multi-touch attribution reporting, manage data enrichment (Apollo), and own technical documentation for all GTM systems.
• Outbound Engine & Account-Based Marketing (ABM)
  • Manage outbound automation workflows, safeguard domain health, and partner with Sales to build intent-driven campaigns around Target Account Lists.
  • Engineer automated alerts for buying signals and build workflows that identify account expansion propensity or churn risk.
• Conversion Rate Optimisation (CRO) & Experimentation
  • Design and run continuous A/B tests across landing pages and emails to maximize conversion rates.
  • Analyse web analytics and user behavior to identify and resolve friction points in the buyer's journey.
• Emerging Tech & AI Implementation
  • Leverage tools like Zapier and OpenAI to automate lead research and scale personalized outreach.
  • Build scalable, template-driven website pages targeted at high-value, long-tail keywords.
• Analysis, Reporting & Commercial Leadership
  • Deliver comprehensive operational reporting, monthly KPIs, and full-funnel retro reporting to leadership.
  • Partner closely with Sales for custom reporting and cross-functional alignment.
  • Present data-driven findings to the commercial team, translating analytics into immediate action plans.

Qualifications

• Proven experience in GTM Operations, Marketing Operations, RevOps Engineering, or Systems Engineering within a B2B SaaS environment.
• Deep, hands-on administrative experience with HubSpot and bonus points if you have Salesforce experience, particularly in building complex workflows, routing rules and data hygiene processes.
• A highly analytical mindset with a strong understanding of full-funnel reporting, multi-touch attribution, and lead scoring.
• Experience managing paid media budgets and optimizing for CAC/ROAS.
• Comfort working with APIs, webhooks, Zapier and building automated data pipelines.
• A strong foundation in technical SEO, CRO and website CMS management.
• A forward-thinking approach to leveraging AI/ML tools (like OpenAI APIs) to automate manual processes.
• Excellent communication skills, with the ability to translate commercial requirements into technical system logic and present findings to leadership.

Benefits

• Remote-first company with an office in London Bridge.
• Company Training Sponsorship Programme.
• 25 holiday days per year + Bank Holidays.
• Sabbatical Leave.
• Career Progression Pathways, an opportunity to take the lead in shaping an entire industry through AI.
• Kind, fun and ambitious company culture.
• Group Life Insurance and company health plan.