[Hiring] Global Product Marketing Manager @Ignition

Role Description

Reporting to the Global Head of Product Marketing, the product marketing lead / manager is a global role focused on positioning Ignition as a category leader and driving product awareness and adoption to unlock new customer and revenue growth in our core markets. This role will be based out of Toronto or Vancouver, Canada but will be a key member of the global marketing team working collaboratively with our regional teams based in Australia, Canada, and the US.

As a global product marketer, you’ll partner closely with our product and partnerships teams to help drive our product’s success. Ignition is truly category defining in the professional services industry, so you’ll get to help shape how we position the platform as it evolves.

You’ll help champion the voice of our customers in product development and marketing, define our product positioning and messaging, lead GTM strategy for new products, features and industry verticals, and ensure that we’re helping customers get the most value out of Ignition. You’re the glue that helps bring marketing, CX, sales, partnerships and product together to drive commercial success for strategic product initiatives.

You’ll also be a key enabler of sales and marketing success by equipping teams with the customer and competitor insights, messaging and playbooks they need to help drive adoption of the Ignition platform with our target customer personas in key markets.

Key Responsibilities

• Market and competitor insights: Track and surface key market, customer and competitor insights to help identify problems that need solving and compelling value propositions.
• Customer research and analysis: Intimately understand our customers by conducting customer research and analysis, creating buyer personas and championing the voice of customer in product, sales and marketing.
• Product positioning and messaging: Develop compelling value propositions, positioning and messaging to make the complex simple, and continually test and validate to ensure it resonates with our target audience.
• Product marketing collateral: Develop content that communicates our product value, including website pages, fact sheets, blogs, webinars, videos, decks, case studies and more.
• Product GTM: Develop and implement GTM strategies and campaigns for new product, feature and integration launches as well as new verticals / segments to drive customer acquisition and expansion.
• Sales enablement: Engage regularly with our regional sales teams to understand why prospects do or don’t convert, and equip them with sales cheat sheets or battlecards to best position and sell our platform.
• Product adoption: Drive continual product awareness, education and adoption among prospects and customers, working closely with the wider marketing team on integrated campaigns.

Qualifications

• Approx. five years product marketing experience in a fast-paced B2B SaaS or established tech company.
• Experience working in the accounting or professional services software industry is preferred, but not essential.
• Proficiency in using marketing tech, ideally Hubspot and Asana.
• Experienced in leveraging AI tools to speed GTM initiatives.
• Growth mindset - proactive in looking for ways to improve or do things differently.
• Customer empathy - informed by a deep understanding of customer needs and pain points.
• Storyteller - ability to distill the complex into the simple and write compelling messaging.
• Stakeholder management - collaborative with sales, marketing, customer experience and product teams.
• Data-driven - comfortable using data and qualitative feedback to inform decisions.

Key Measures of Success

• Input metrics:
• Feature adoption and usage.
• 5 star rating on review sites.
• Influence attainment of HILs & QOs.
• Influence attainment of EQL > HIL > QO > billed conversion rates.
• Output metrics:
• New customers.
• Increase in payments revenue.

Benefits

• Global SaaS organization - category leader in revenue management from proposals to payments.
• Collaborative, open and transparent work culture.
• Competitive salary.
• Health/Dental/Vision insurance from day 1 of employment, along with RRSP matching after 3 months.
• Employee recognition programs.
• Quarterly wellness allowance.
• Flexible working supported by work from office reimbursement and cell phone allowance.
• Personal tax return assistance.
• 20 days accrued paid time off annually, along with 10 annual wellbeing days.
• An extra paid day off to celebrate your birthday, alongside paid volunteering leave.