[Hiring] Global Partner Marketing & Demand Generation Manager @Synera GmbH

Role Description

Imagine stepping into a role backed by a world-class partner ecosystem — AWS, Autodesk, UiPath, Capgemini, McKinsey, Accenture, and more — and a product that engineers across industries genuinely love. At Synera, that's exactly where this role starts. We're looking for someone with the drive and creativity to take that foundation and build it up, bringing it to the next level!

You'll be the first person to truly own partner marketing at Synera, turning relationships with our strong partner network into a real driver of awareness and pipeline. You'll work at the intersection of sales, product, and marketing — coordinating with:

• VP of Marketing Kacey
• Strategic Partnerships Lead Marc
• VP of Software Partnerships Andrew
• External partners across Europe, the US, and beyond

You'll be the go-to person to plan and run partner marketing campaigns like:

• Marketplace add-ins for users
• Product releases
• Partner-specific collaborations

Leveraging channels like:

• Webinars
• Events
• Industry associations
• Digital campaigns
• LinkedIn
• PR

A big part of the role will be building Synera's partner marketing channel from the ground up — defining the campaign models, setting up the incentives, and working with multiple internal and external stakeholders to ensure partner campaigns convert into both pipeline and broader user adoption.

If you're someone who loves the creative side of marketing just as much as building the structure behind it — this role was made for you.

In 6 months:

• A scalable partner marketing framework is live, covering proactive co-marketing for technology partnerships, dedicated programs for consulting and service provider partners, and enablement for value-added resellers in select markets.
• A partner referral channel is defined and tracking pipeline.

In 12 months:

• Multiple strategic partners are actively co-marketing with Synera, including Autodesk, UiPath, Capgemini, Accenture, ARRK, AWS and selected technology partners.
• Synera is leveraging co-marketing opportunities with partner associations like VDI, NAFEMS, SAE International, and others.
• Partner channels are measurably contributing to awareness, user adoption, and lead generation.
• A partner referral program is generating predictable pipeline and contributing to ARR.

Qualifications

• You resonate with Synera's Core Values.
• You're a native German speaker with fluent English.
• You bring extensive experience in B2B marketing, with a strong focus on partner or channel marketing.
• You've run multi-channel campaigns end-to-end.
• You're comfortable with ambiguity and building processes from scratch.
• You've worked at or marketed highly complex enterprise technology.
• You're a strong communicator who can coordinate across sales, product, and external partners.

Benefits

• Flexible working: you decide when & where to work (as long as you have a residency in Germany).
• Flexible public holidays: swap days off according to your values and beliefs!
• Home office setup support + access to our office in Bremen.
• Personal development budget of €2,000 to attend conferences and trainings or buy interesting books.
• We don't count your vacation days, as we trust all our team members to decide what's best for them and the company.
• JobRad for those who prefer two wheels over four.
• Company fitness with Wellpass and mental health platform nilo.
• Regular team events, virtual coffee breaks, and spontaneous afterworks.
• Company off-sites twice a year.