[Hiring] Global Marketing Strategist @Dezigndia

Role Description

This is our first dedicated marketing hire for EMEA. You will own how Dezigndia wins enterprise technology buyers in the UK, Europe and the Middle East: positioning, campaigns, account-based programs and the presales material that turns a first call into a proposal. You will work directly with the founders and the delivery leads, and you will decide how the region is approached rather than inheriting a playbook.

What you will do

• Strategy and positioning
  • Build and own the EMEA go-to-market plan: target countries, industries, buyer roles and the order we pursue them in, with quarterly pipeline targets.
  • Turn our four capabilities into messaging that a CIO, CTO or operations head in the UK or Europe recognizes as their own problem: AI and digital transformation, product engineering, data and analytics, and enterprise modernization.
  • Research competitors and pricing in each market, and keep a short, current brief that the sales team actually uses.
• Demand generation and account-based marketing
  • Plan and run account-based programs for named enterprise accounts: account research, tailored outreach sequences, LinkedIn campaigns and follow-up content.
  • Run LinkedIn Ads and Google Ads for EMEA against clear cost-per-meeting targets, and stop what doesn't produce meetings.
  • Build prospect lists in Apollo or Sales Navigator, write outbound sequences with sales, and keep reply and meeting rates visible.
  • Plan webinars, roundtables and a small number of events where our buyers actually are.
• Presales and sales enablement
  • Support enterprise sales on live opportunities: discovery call preparation, capability decks, proposals, RFP and RFI responses, and solution one-pagers.
  • Turn delivery work into proof: case studies, reference architectures and short outcome summaries. Use anonymous client descriptions where contracts require it.
  • Prepare region-specific material on contracts and data protection (GDPR, UK GDPR, cross-border transfer terms) with the delivery and legal teams, so procurement questions are answered before they're asked.
• Content, website and search
  • Own the EMEA content plan: insight articles, industry pages and buyer guides written for decision makers.
  • Work with the web team on landing pages, search visibility in the UK and Europe, and conversion on dezigndia.com.
  • Keep our Clutch, GoodFirms and similar review-site profiles current, and collect client reviews.
• Measurement and CRM
  • Keep marketing-sourced leads in Zoho CRM clean, with source, campaign, stage and next step recorded on every one.
  • Report monthly on pipeline created, meetings booked, cost per opportunity and win rate by channel, using Google Analytics 4 and the CRM.
  • Agree lead qualification rules with sales, and hand over leads with enough context that nobody has to ask twice.

Qualifications

• 4–6 years in B2B marketing, presales or enterprise sales at an IT services, software or technology consulting company.
• At least 2 years working on international markets, with direct experience of UK, European or Middle East buyers.
• Hands-on account-based marketing and outbound experience: you have built target account lists, written sequences and booked meetings with enterprise buyers.
• Presales experience: you have written or contributed to proposals, RFP responses and capability decks for deals involving several decision makers.
• Enough technical understanding to talk credibly about cloud, data, AI and custom software with a CTO, and to know when to bring in an engineer.
• Excellent written and spoken English.
• Working knowledge of a CRM (Zoho, HubSpot or Salesforce), LinkedIn Campaign Manager or Sales Navigator, and Google Analytics.
• Comfortable working remotely, with hours that overlap the UK and Central Europe for most of the day.

Requirements

• Marketing experience in financial services, energy, pharma and healthcare, retail and FMCG, construction, manufacturing, or travel and hospitality.
• Knowledge of GDPR and cross-border data transfer terms as they come up in enterprise procurement.
• Experience with Apollo, Google Ads, webinar platforms or marketing automation.
• A second European language, such as German, French or Dutch.
• An MBA, or a degree in marketing, business or engineering.

Benefits

• A regional role with real ownership: you shape how EMEA is approached, reporting to the founders.
• Remote working, with flexible hours built around UK and European overlap.
• Close work with the engineering and delivery leads, so what you sell is what gets built.
• Pay that's competitive for the experience level, discussed at the first conversation.