[Hiring] Global Integrated Campaign Manager @Sinch

Role Description

As Global Integrated Campaign Manager, you will be the connective tissue between Sinch's global brand strategy, regional marketing teams, product marketing, and comms orchestrating integrated campaigns that land consistently across paid, owned, and earned channels.

You will connect Sinch's campaign narrative to the right audiences, in the right channels, at the right moments across the year. This is a high-ownership, high-visibility role that sits at the intersection of strategy and execution.

What You'll Do:

• Integrated Campaign Activation & Execution
  • Own the end-to-end activation and execution of Hero campaigns and Campaign-in-a-Box frameworks.
  • Build channel activation schedules across paid, owned, and earned media.
  • Own paid channel briefs ensuring full alignment to the campaign narrative and creative direction.
  • Apply an experimentation mindset, track performance against pre-defined KPIs, and surface optimization recommendations.
  • Coordinate Sinch's activation at Tier 1 industry events.
• Paid Media Strategy & Content Distribution
  • Develop and maintain a comprehensive understanding of the paid media landscape.
  • Build and own distribution plans across the B2B paid media landscape.
  • Build a documented audience-to-channel media framework for every campaign cycle.
  • Bring paid media insights forward to monthly campaign reviews.
• Regional Collaboration & Global Consistency
  • Serve as the primary campaign point of contact for regional marketing leads.
  • Navigate complex, matrixed organizations with confidence.
  • Partner with regional teams to ensure Sinch's presence at flagship industry events.
  • Provide regular campaign status updates, performance reports, and activation summaries.
  • Build strong working relationships with external agencies, media partners, and event vendors.

Qualifications

• Exceptional at making the complex simple.
• Deep expertise in B2B paid media.
• Strong operational discipline balanced with strategic awareness.
• Excellent communicator and collaborator.
• AI-fluent, actively incorporating AI tools into your workflow.
• Proficient with Salesforce MC (nice to have), Asana, Figma, Canva, Google Ad suite, Reddit & StackAdapt.
• A track record of connecting campaign performance data to strategic recommendations.

Requirements

• 7+ years of experience in B2B marketing.
• Demonstrable experience managing global or multi-regional campaign activations.
• Deep hands-on experience across the B2B paid media landscape.
• Experience activating campaigns at or around major industry events.
• Background in or familiarity with CPaaS, cloud communications, SaaS, or adjacent enterprise technology markets.

Benefits

• Comprehensive market competitive medical, dental, and vision plans.
• Free virtual counselling resources through our global Employee Assistance Program.
• Roth and Pre-tax 401(k) options including an employer match.
• Generous paid time off program.
• Paid parental leave and family planning support.
• Flexible remote work offerings.
• Paid time off to support a volunteer program of your choice.