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Marketing
Global Brand Manager
@UPSA
[Hiring] Global Brand Manager @UPSA
Mar 26, 2025 - UPSA is hiring a remote Global Brand Manager. 💸 Salary: unspecified. 📍Location: Europe.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.
Role Description
Join our Global Strategy & Innovation Marketing team and take the lead in shaping the future of our brands across international markets!
As part of the Pain, Cough & Cold, Digestion & Sleep categories team, you will drive the global development and strategic positioning of our portfolio.
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Define and Execute the Global Marketing Strategy
- Develop and implement the global vision and brand strategy.
- Define brand architecture and positioning across markets.
- Adapt brand platforms to fit regional and local needs while ensuring consistency.
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Lead New Product Development & Innovation
- Build a compelling innovation strategy for your category.
- Conduct market and competitive analyses to uncover consumer needs and growth opportunities.
- Validate innovation concepts through consumer insights and market research.
- Develop business cases and validate financial feasibility (P&L, gross margin).
- Assess product feasibility with R&D, Operations, Regulatory & Medical teams.
- Define launch plans, including activation strategies and marketing toolboxes for local teams.
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Drive Brand Communication & Engagement
- Develop and execute 360° communication campaigns in partnership with creative agencies (TV, digital, key visuals, etc.).
- Oversee the approval process for promotional materials to ensure alignment with regulatory standards.
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Ensure Strong International Coordination
- Maximize new product launch opportunities across markets.
- Provide strategic and operational support to subsidiaries and key partners.
Qualifications
- Master's degree with scientific & marketing skills, with significant experience (+7 years)
- A proven track record in brand building, scientific communication, & product development.
- A previous background on drug products is mandatory.
- Ability to lead and communicate cross-functionally.
- High adaptability and willingness to rise to the challenge.
- Strong sense of ownership and initiative.
- Critical thinking, solution and results-oriented skills.
- Rigorous and organized.
- Excellent communication skills, both written and verbal.
- Fluent in English, other languages would be appreciated.
- Computing (pack Office).
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| 📍 | Be aware of the location restriction for this remote position: Europe |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
unspecified
|
Remote
Location
Europe
|
|
Job Type
full-time
|
Posted
Mar 26, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: Europe |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
