[Hiring] German Speaking D2C Funnel Strategist @Eco Plus Solutions AB

Role Description

Are you a direct-response specialist who knows how to bridge the gap between a click and a conversion? Can you engineer advertorials that transform cold traffic into brand advocates? We are looking for a sharp, conversion-focused Funnel Strategist to join our tight-knit team and lead our creative testing department.

In this role, you aren't just a copywriter—you are a conversion architect. You will own the "middle" of the funnel, designing high-impact advertorials and landing pages that specifically cater to the high-intent traffic coming from Google Ads.

What You'll Do

• Strategy & Execution: Build and launch a high volume of advertorials, testing multiple psychological angles simultaneously.
• Hypothesis-Led Testing: Move away from "random hooks" and toward structured testing roadmaps that provide actionable insights.
• Funnel Optimization: Map the entire customer journey to eliminate friction and align the creative message with user expectations.
• Data-Driven Iteration: Dive into the metrics (CTR, CVR, ROAS) to determine why a test succeeded and how to double down on it.
• Collaborative Growth: Sync daily with the Media Buying team to ensure the ad creative and the landing page are a seamless match.
• Client Leadership: Act as the expert in client meetings, presenting test results and future strategic directions with clarity.

Qualifications

• Proven Track Record: Extensive experience writing and testing advertorials for paid traffic.
• Direct Response Expertise: Deep understanding of hooks, leads, and the psychology of objection handling.
• Platform Knowledge: Understanding of the nuance of Google Ads traffic and how it differs from social platforms like Meta.
• Analytical Edge: Comfortable with numbers and use data to validate creative instincts.
• Efficiency: Leverage AI tools to sharpen workflow while maintaining high-quality, human-centric output.
• Communication: Native/C2 German speaker with B2 English proficiency.

Benefits

• Total Freedom: Work from anywhere in the EU. Your output matters more than your GPS coordinates.
• Global Workcations: Join us twice a year for team retreats in luxury villas (previous spots include Cape Town and Bali).
• Choose Your Perks: We don't do "one size fits all." You tell us what benefits you need—gym, transit, or workspace—and we'll make it happen.
• High-Stakes D2C: Work on the most explosive growth stories in the German E-commerce space.
• Personal Evolution: We invest heavily in your skills. If you aren't growing, we aren't winning.
• Direct Impact: In a team of 1–10 people, there is zero bureaucracy. Your voice is heard from the moment you start.