[Hiring] Full-Stack Digital Marketer @Smart Workforce Solutions

Role Description

The Growth & Digital Product Systems Manager is responsible for driving lead generation, client conversion, and digital product development across two brands—Redefini Therapies and Own Your Spectrum. This role combines strategic thinking with hands-on execution, focusing on building scalable marketing systems, high-converting funnels, and structured digital courses. The successful candidate will take ownership of growth initiatives, ensuring measurable improvements in lead generation, conversion rates, and product delivery.

Duties & Responsibilities

• Lead Generation & Practice Growth (Brand 1):
  • Develop and execute lead generation strategies
  • Build and optimise high-converting landing pages
  • Manage and grow social media platforms
  • Create, schedule, and manage high-quality content
  • Respond to and convert inbound enquiries
  • Implement systems to increase booking rates
• Funnel Development & Sales Systems:
  • Design and implement end-to-end marketing funnels
  • Develop lead magnets and automated email sequences
  • Optimise conversion rates across all funnel stages
• Course Creation & Product Development (Brand 2):
  • Convert scripts and content into structured digital courses
  • Develop slides, integrate voice content, and produce modules
  • Create worksheets and downloadable resources
  • Upload and structure courses within LMS platforms
• Course Sales & Launch Strategy:
  • Build course landing pages
  • Develop and execute marketing campaigns for launches
  • Support international scalability and audience positioning
  • Assist with platform setup (e.g., Shopify, LMS integrations)
• Systems, Tracking & Reporting:
  • Implement CRM and tracking systems
  • Monitor key metrics (leads, conversions, sales)
  • Provide weekly performance reports
  • Continuously optimise campaigns, funnels, and systems

Qualifications

• Proven experience in digital marketing, funnel creation, and lead generation
• Strong experience with landing page optimisation and conversion-focused copywriting
• Experience in content strategy, social media management, and campaign execution
• Experience in digital product or course creation (highly advantageous)
• Familiarity with tools such as Descript, Gamma, LMS platforms, Shopify, or similar
• Strong analytical ability with experience tracking and improving performance metrics
• Ability to work independently and solve problems proactively
• Experience within service-based or healthcare-related industries is advantageous

Mandatory Evidence Required

• Portfolio of landing pages and funnels developed
• Examples of marketing campaigns executed
• Evidence of digital products or courses created (if available)
• Demonstrated results (e.g., lead generation, conversion improvements)

Personal Attributes

• Highly self-driven and able to work with minimal supervision
• Strategic thinker with strong execution capability
• Creative, innovative, and entrepreneurial mindset
• Strong problem-solving ability
• Detail-oriented and results-driven
• Professional communicator with sensitivity to ethical standards (healthcare context)
• Adaptable and comfortable in a fast-evolving environment

Package & Remuneration

• R26 500 per month (non-negotiable)

Interested?