[Hiring] Freelance Digital Marketing Specialist @iad

Role Description

We are looking for a freelance Digital Marketing Specialist with strong expertise in Google Ads (AdWords) and paid media management to support our international digital marketing activities.

This is a part-time freelance position (approximately 4 hours per day), focused on managing and optimizing performance-driven campaigns across multiple platforms, while collaborating on broader digital projects.

Key Responsibilities

• Manage and optimize Google Ads campaigns (Search, Display, Performance Max, etc.)
• Oversee and support Facebook/Meta Ads campaigns
• Monitor performance, budgets, and KPIs to ensure continuous improvement
• Support the execution of digital marketing projects (landing pages, tracking, lead generation initiatives)
• Collaborate with internal teams across different countries (Spain, Italy, etc.)
• Provide regular reporting and actionable insights to improve campaign performance

Qualifications

• Proven experience managing Google Ads campaigns with a performance-focused approach
• Solid understanding of Facebook/Meta Ads Manager
• Experience working on lead generation campaigns
• Fluency in Spanish and Italian (both written and spoken)
• Strong analytical mindset and attention to detail
• Experience working in Agile environments, using tools such as Trello or similar project management platforms
• Ability to work independently and manage priorities effectively in a freelance setup

Requirements

• Experience with Google Analytics (GA4) and conversion tracking
• Knowledge of CRM integrations or lead tracking systems
• Experience in real estate or recruitment campaigns is a plus

Benefits

• Flexible, remote freelance collaboration
• International and dynamic working environment
• Ongoing projects with potential long-term collaboration

Company Description

iad is revolutionizing the way we view the real estate industry. Thanks to an innovative business model, everyone wins: buyers, sellers, and the agent. Our agents’ local expertise, reduced overhead costs, and personal touch bring much greater transparency to the entire process. Today, the iad group has more than 20,000 advisors across Europe, ready to guide you and help make your project a reality.

Entrepreneurial spirit is the essence of iad and the people who are part of the company, which is why we’ve decided to make them—the people—the center of our model. That’s why we hold HappyIndexatWork certification, which ranks us as one of the companies most highly rated by its employees across Europe.