[Hiring] Fractional Marketing Manager @TengoInternet

Role Description

TengoInternet is seeking a Fractional Marketing Manager to own the marketing execution across our prospect and customer lifecycle. This role involves nurturing leads, strengthening customer relationships, supporting expansion and referrals, and ensuring our industry presence translates into measurable business outcomes.

What you’ll own

• Prospect & Customer Nurturing
  • Own the ongoing marketing cadence for active prospects, dormant opportunities, customers, and strategic accounts.
  • Ensure trade-show leads, closed/lost opportunities, early-stage construction projects, and other “not now” prospects enter appropriate nurture programs.
  • Partner with Sales and Customer Success to identify and execute customer expansion campaigns.
  • Build recurring customer communications that support retention, expansion, referrals, upgrades, and adoption of additional Tengo services.
  • Identify customer wins that can become testimonials, referrals, case studies, reviews, or other trust-building assets.
  • Work with our HubSpot specialist to translate lifecycle needs into automated workflows and sequences.
• Content & Thought Leadership: emails and blogs
  • Write and schedule recurring email campaigns in HubSpot.
  • Write and schedule promotional emails and blog posts for posting through our ad partners.
  • Turn CEO-provided ideas into first drafts of CEO Connect and other thought-leadership communications.
  • Publish 1–2 blog posts per month aligned to our SEO/AEO roadmap.
  • Turn wins into proof: case studies, testimonials, and review snippets.
  • Work efficiently across channels by repurposing strong source content and using AI appropriately.
• Light social media and website maintenance
  • Keep Facebook and LinkedIn active with 1–2 posts/week.
  • Promote our presence before, during, and after trade shows.
  • Respond to social comments and reviews.
  • Periodic content updates to our WordPress website.
• Lead attribution and funnel management
  • Own lead-source data quality in HubSpot.
  • Produce a simple monthly lead-source and funnel report.
  • Own event lead capture end-to-end.
  • Own the marketing process for generating customer and partner referrals.
• Conference planning and logistics
  • Quarterback our trade show calendar.
  • Coordinate booth and swag shipping, hotel blocks, and travel deadlines.
  • Run a simple pre-event protocol.
  • Proactively identify speaking and sponsorship opportunities.
  • Deliver a short post-event recap.

What success looks like in the first 90 days

• Fall/winter event season runs on a documented checklist with zero missed deadlines.
• A monthly customer email and a steady social cadence are live and on-brand.
• Every new lead in HubSpot carries a source, and leadership sees a monthly report they trust.
• Event leads are followed up within one week via a repeatable sequence.

What this role is not

• Not a CMO or strategy role.
• Not a HubSpot architecture project.
• Not a heavy paid-media role.
• Not a social media content creator role.

Qualifications

• 4+ years of B2B marketing experience as a hands-on generalist.
• Strong writing skills.
• Working fluency in HubSpot.
• Real event/trade show operations experience.
• The fractional mindset: self-managing and deadline-driven.
• Comfort using AI tools for drafting.

Bonus points

• Outdoor hospitality / campground / RV industry familiarity.
• Experience with WordPress, Canva or Adobe, Google Ads, SEO/AEO.

Engagement details

• Independent contractor (1099) on a monthly retainer of $3,000–$5,000.
• Initial 90-day engagement with the intent of a long-term ongoing relationship.
• Work day-to-day with our fractional sales leader and internal event support.