Role Description
Raptor Maps is hiring a Field Marketing Manager to turn our in-person presence into a growth engine. Youβll own the Field Marketing roadmap end-to-end, which means you will be responsible for:
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Our industry event portfolio
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RaptorCon, our flagship in-house conference
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Experiential demand-gen programs around our highest-priority accounts
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A customer loyalty program built on swag and in-person touchpoints
This is a highly cross-functional role where youβll work with marketing, sales, customer success, and robotics on your campaigns. Youβll thrive if you can dream up memorable events, run out-of-the-box experiments, and measure each one against the pipeline it moves and influences.
Qualifications
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4β6 years of B2B field, events, or experiential marketing experience with direct end-to-end ownership of programs (strategy, execution, measurement)
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Track record of in-person programs that drove measurable, attributed pipeline
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Strong production instinct, with vendor and budget management chops
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Ability to work fluently across different teams β sales, customer success, marketing, and adjacent technical teams
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Marketing systems fluency, with HubSpot preferred
Requirements
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Own end-to-end production of our annual industry conference (RaptorCon), from venue and speaker programming through attendee acquisition, on-site experience, and post-event nurture & engagement
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Own strategy, execution, and ROI for Raptor Maps' presence at industry conferences, in-person events, and virtual programs
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Build a repeatable playbook that turns each show into a multi-touch pipeline campaign
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Work hand-in-hand with sales and customer success to ensure every event ties back to real business impact
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Design and run concentrated, account-based experiential campaigns aimed at a focused set of priority accounts
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Partner with sales to build the target list and align on account strategy
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Orchestrate the right mix of in-person touchpoints, executive moments, and follow-through to move named accounts into pipeline
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Establish a measurement framework to help refine programs based on performance data and qualitative feedback
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Own Raptor Maps' swag program and the in-person touchpoints that drive customer loyalty
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Get creative with the what, when, and how; and create intentional moments that strengthen relationships
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Partner with sales and customer success to deliver those moments at the right time
Preferred Qualifications
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Hands-on experience running account-based programs in close partnership with sales
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Experience producing or owning a proprietary multi-day conference of 100+ attendees (speaker programming, sponsor management, run-of-show)
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Customer advocacy or customer marketing experience
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Solar, climate tech, energy, or B2B SaaS-for-industrial-markets experience
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Existing vendor relationships with agencies, contractors, swag/gifting platforms (Reachdesk, Sendoso, Postal), and solar industry conference operators