[Hiring] Field Marketing Manager @Quest Software

Role Description

We are seeking an experienced, commercially minded Field Marketing Manager to drive pipeline growth, brand awareness, customer engagement and revenue contribution across the DACH region. This role serves as the primary marketing partner to regional sales and leadership and is responsible for developing and executing an integrated marketing strategy that supports business growth, strategic account engagement and revenue generation.

• Combine strategic thinking with strong commercial and analytical skills.
• Use data and insight to guide investment decisions and maximise business impact.
• Deep understanding of the DACH market and local marketing ecosystem.
• Ability to build strong relationships with regional vendors, partners and industry organisations.
• Leverage the full marketing mix to drive awareness, engagement, demand generation, pipeline creation and revenue growth.
• Embrace AI as a force multiplier to uncover insights faster and improve decision-making.
• Remote role from Germany, reporting to the Marketing Director.

Responsibilities

• Develop and execute regional marketing plans aligned to sales priorities, pipeline goals and business objectives.
• Translate global campaigns into locally relevant programmes that resonate with DACH audiences.
• Identify market opportunities, industry trends and competitive insights to optimise regional marketing investment.
• Partner with sales and regional leadership to ensure marketing activities are aligned to strategic business priorities and growth opportunities.
• Deliver marketing initiatives that drive measurable business outcomes and contribute directly to pipeline and revenue growth.
• Partner closely with sales leadership and account teams to identify, prioritise and engage strategic accounts and key growth opportunities.
• Develop and execute account-based marketing strategies that support account penetration, pipeline creation, opportunity acceleration and customer expansion.
• Align marketing programmes with territory plans, account strategies and regional business objectives.
• Use pipeline, conversion and account engagement data to identify growth opportunities and recommend marketing actions.
• Act as a trusted advisor to sales leadership, helping shape regional go-to-market plans and marketing investment decisions.
• Develop and execute integrated marketing programmes that utilise the full marketing mix to engage buyers throughout the customer journey, generate qualified pipeline and support revenue growth.
• Work with global and regional marketing teams to adapt and optimise campaigns for the DACH market.
• Continuously evaluate programme performance, optimise channel investment and maximise ROI.
• Support executive engagement programmes including roundtables, customer events, partner initiatives and strategic account activities.
• Build relationships with prospects, customers, partners and industry stakeholders to strengthen market presence and support revenue growth.
• Collaborate with channel and alliance teams to develop joint marketing initiatives that drive demand and pipeline.
• Act as the regional marketing expert for DACH, bringing a strong understanding of local market dynamics, buyer behaviour and the B2B technology landscape.
• Build and manage relationships with key agencies, vendors, media partners and industry organisations to maximise marketing impact and ROI.
• Leverage regional insights to inform strategy, messaging and go-to-market plans.
• Identify opportunities to strengthen brand visibility, support partner marketing initiatives and drive business growth across priority markets and segments.
• Manage regional marketing budgets and investment plans to maximise business impact.
• Track and report on key performance indicators, including marketing sourced pipeline, influenced pipeline, opportunity creation, campaign performance and ROI.
• Deliver regular business reviews and performance insights to marketing and sales leadership.
• Use data and analytics to continuously optimise marketing performance and investment decisions.

Qualifications

• 5+ years' experience in field marketing, demand generation or regional marketing within a B2B technology organisation.
• Fluent German and English language skills.
• Strong understanding of the DACH technology market, buyer landscape and competitive environment.
• Proven success building and executing integrated marketing strategies that drive pipeline and revenue growth.
• Experience partnering directly with Enterprise and Strategic Account sales teams.
• Strong understanding of full-stack marketing, including digital demand generation, account-based marketing, content marketing, webinars, partner marketing, nurture programmes, paid media and field engagement.
• Strong analytical skills with the ability to interpret pipeline, campaign and account engagement data to drive decision making.
• Familiarity with Salesforce, Eloqua, Gong and Tableau.
• Experience managing marketing budgets, agencies, vendors and third-party partners.

Requirements

• In compliance with the EU Pay Transparency Directive, the compensation for this role will start from EUR 71,000 annually. Actual compensation will vary based on experience, qualifications, and performance.
• If eligible, commission or bonus is governed by a formal corporate plan.

Benefits

• At Quest, your work makes an impact. You’ll help organizations get AI-ready while building your career with a truly global team of high-performing, passionate innovators.