[Hiring] Field Marketing Manager @Intiveo

Role Description

Intiveo is growing and we're looking for a Field Marketing Manager to own and scale our events-driven pipeline program. This role is about elevating that program, expanding into new formats including roadshows and community events, and building the strategic and operational systems to scale it further.

• Own the annual field marketing calendar, budget, and program roadmap, aligning initiatives to pipeline and revenue targets.
• Design and execute a multi-format events program spanning trade shows, regional roadshows, community events, and partner activations.
• Set and own field marketing targets for meetings booked and pipeline generated from events, and report on these weekly and monthly.
• Own the full event lifecycle from pre-show outreach and audience targeting through on-site execution and structured post-show follow-up.
• Design integrated event campaigns that connect in-person experiences with digital touchpoints.
• Serve as the primary field marketing partner to the SDR team and Account Executives.
• Co-develop event-specific call campaigns and outreach sequences with the SDR Lead.
• Attend and execute at key in-person events across North America, approximately 3 to 4 times per year.
• Partner with Revenue Operations to ensure accurate Salesforce attribution, tracking, and reporting on field-sourced pipeline.
• Lead end-to-end event logistics including vendor management, booth experience, staffing, and budget reconciliation.
• Own the swag and merchandise program, including sourcing and inventory management.
• Develop roadshow and community event formats from concept through execution.
• Manage field marketing budget with discipline, tracking spend against pipeline outcomes.

Qualifications

• 3-6 years in field marketing, event management, or a closely related B2B SaaS marketing role.
• Proven track record of driving pipeline and meetings from field programs.
• Experience building or scaling a field marketing function.
• Strong collaborator with SDR and Sales teams.
• Hands-on experience planning and executing trade shows, roadshows, and multi-city events.
• Proficiency with Salesforce, HubSpot, or equivalent CRM and marketing platforms.
• Excellent project management skills with the ability to run multiple programs simultaneously.
• Experience managing field marketing budgets and reporting on program ROI.
• Curiosity and enthusiasm for leveraging AI tools to improve marketing productivity.
• Knowledge of the dental or healthcare industry is considered an asset.

Requirements

• Strong strategic and collaborative mindset.
• Motivated by programs that directly drive revenue.

Benefits

• Generous vacation time.
• Wellness Fun.
• Stocked office fridge.
• RRSP matching.
• ESOP (employee stock ownership program).
• Annual retreat.
• Your birthday off!
• And more.

Company Description

Intiveo is a leading cloud-based patient engagement platform used by 15,000 practitioners to communicate with over 18 million patients. Our goal is to continuously improve patient care by understanding communication needs, behaviors, and preferences – resulting in successful treatment outcomes.

We are a fun, collaborative, and hard-working team of innovative minds who genuinely enjoy spending time together. At Intiveo, our values are Stewardship, Collaboration, and Continuous Development. We embrace diversity and encourage you to share your voice.

We're one of Canada's Top 100 Employers!