Role Description
PTV Logistics is scaling fast in North America and we need a sharp, data-obsessed growth marketer to accelerate it. This isn't a traditional field marketing role β you'll own the full growth loop: demand generation, pipeline acceleration, and retention marketing across the US region, with direct impact on ARR.
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Build and run multi-channel demand generation programs (paid, organic, events, outbound) that reliably fill the top of funnel and generate qualified pipeline.
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Own full-funnel campaign performance β from first touch to SQL β with clear attribution and ROI tracking.
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Design and execute ABM plays targeting priority accounts, working hand-in-hand with AEs and SDRs to orchestrate coordinated outreach.
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Plan and execute in-person and virtual events β from industry conferences and executive roundtables to partner activations and hosted roadshows β with a relentless focus on pipeline output, not just attendance.
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Evaluate and prioritize key events based on TAM coverage, ICP density, and expected pipeline contribution.
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Run structured growth experiments across channels, messaging, and offers β build fast, measure rigorously, scale what works.
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Leverage AI-powered tools (content generation, intent data, predictive scoring) to amplify campaign impact and reduce manual overhead.
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Contribute to improving conversion rates across the funnel through landing page optimization, nurture sequence design, and offer testing.
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Partner closely with Sales leadership to align campaign priorities with territory plans, account lists, and quarterly targets.
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Build a feedback loop with AEs and CSMs to ensure marketing is accelerating deals, not just generating noise.
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Deliver executive-ready performance reporting tied to ARR impact: pipeline sourced, pipeline influenced, deal velocity.
Qualifications
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5+ years in B2B SaaS growth or demand generation marketing, with a track record of owning pipeline numbers β not just campaign outputs.
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Proven ABM experience: you know how to orchestrate account-level plays across marketing, sales, and SDR motions.
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Analytically fluent: comfortable building attribution models, reading funnel metrics, and making budget decisions based on data.
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Hands-on with the modern growth stack: HubSpot or Marketo, Salesforce (or Dynamics), intent data tools (6sense, Bombora), and AI-powered content platforms.
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Sharp communicator who can translate campaign performance into business language for Sales and leadership.
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Experience in logistics, supply chain, or enterprise SaaS is a plus.
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Curiosity about the space is a must.
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Based in the US; comfortable working across time zones and partnering with the European central marketing team.
Benefits
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Location: US, remote (EST/CST)
Contact Person
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Freyja Aspacher
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Senior Talent Acquisition Partner
Company Description
PTV Logistics - a leading global software company for transportation logistics! We calculate and optimize route planning for logistics companies with record-breaking algorithms to maximize time and cost savings. With more than 40 years of experience, we help to put theory into practice!
Interested? Then take a look at our website:
PTV Logistics