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Field & Accounts-Based Marketing Manager
@Newsela
[Hiring] Field & Accounts-Based Marketing Manager @Newsela
Apr 03, 2025 - Newsela is hiring a remote Field & Accounts-Based Marketing Manager. 💸 Salary: $80,000 - $92,000. 📍Location: USA.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.
Role Description
As Newsela’s Field & Account-Based Manager, you are responsible for the end-to-end strategy and execution of regional programs, ABM campaigns, and regional marketing events. You’ll partner closely with Marketing, Sales, and Customer Success team stakeholders to drive demand, growth, and engagement for Newsela and work directly with the Field Marketing Coordinator.
- Lead the strategy and proactive quarterly planning of our field marketing activations across channels to achieve both marketing- and rep-sourced pipeline targets for Newsela
- Execute on a comprehensive field marketing plan to drive leads and accelerate sales opportunities aligned with Sales and Success teams
- Stay informed on the latest trends and opportunities by researching state initiatives, ABM strategies, event concepts, experiential ideas
- Track ROI, engagement, and feedback to measure results, assess opportunities for improvement, and optimize future field marketing programs, events, and sponsorships
- Create and maintain relevant field marketing playbooks, including GTM plays, operating processes, and templates for customization
- Partner with Demand & Customer Marketing leads to implement engaging and effective messaging across campaign channels that can be tailored to regions and state-specific plays
- Partner with creative, content, channel and operational team members on content, campaign and channel effectiveness
- Partner with Sales on campaigns, follow-up strategies, enablement and lead management reporting
Qualifications
- 3-5 years of national and/or field marketing and event experience
- Passionate about field marketing and event management with a proven track record of being one part strategist, one part executor
- Meticulously organized with an ability to work and demonstrate grace under pressure
- Strong project management and entrepreneurial skills to work independently on complex projects
- Creative and out of the box thinker that wants to execute on event and localized experiences that stand out from a packed conference agenda
- Comfortable with ambiguity and have the ability to move forward in this environment
Requirements
Base compensation: $80,000 - $92,000. Total compensation for this role also includes incentive stock options and benefits.
Benefits
- Access to the world’s leading medical experts for healthcare (pets included!). Discounts and resources to stay healthy: mind, body, and soul.
- Almost all of our roles are fully remote - tech stipend included!
- Supplemental programs and time off to take care of your family and yourself.
- Flexible PTO to recharge, including Sabbatical Leave
- Robust DEIB curriculum, Identity & Experience Groups (Affinity Groups + Employee Resource Group), Authentic & Transparent conversations with Executive Leadership Teams, and integration of DEIB lens across Talent lifecycle processes.
- Holistic Learning & Development Programs that enable meaningful & inclusive experiences, programs that build future-focused competencies, cohort & community learning sessions that foster a sense of belonging, and individual development plans aligned with your personal and professional aspirations to turn goals into reality.
- No matter your role or department, the work you do each day helps share the future of education and improves the lives of students and teachers.
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| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
$80,000 - $92,000
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Apr 03, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
