[Hiring] Executive Director, Brand Lead, Specialty Psychiatry @Otsuka Pharmaceutical Co., Ltd.

Role Description

The Executive Director, Brand Lead, Specialty Psychiatry is responsible for leading the commercialization and management of a portfolio of unique and novel specialty psychiatric therapies in the US. This includes a Phase 3 asset in Post-Traumatic Stress Disorder (PTSD), as well as 3 other pipeline assets in various stages of clinical development. This role leads the strategic direction, performance, and lifecycle management of a portfolio of pharmaceutical brands to achieve growth, patient impact, and financial objectives.

The Brand Lead role drives cross-functional alignment across marketing, sales, medical, market access, and operations to develop integrated business plans and execute them to meet P&L goals. Responsible for all pre- and post-launch commercialization responsibilities and P&L ownership. In addition, this role will help steer the global Lifecycle Management plan, portfolio strategy, and launch planning of multiple pipeline assets across potential indications, ensuring alignment with market needs to maximize long-term portfolio value.

The Brand Lead is responsible for all aspects of the brand and supporting integrated commercial strategy for the portfolio, including:

• Brand, channel, distribution, pricing, and customer engagement and support.
• Overseeing HCP, consumer, provider account, and site-of-care marketing.
• Leading the development of brand and specialty portfolio strategy, go-to-market model, account value proposition, evidence needs, omnichannel marketing initiatives, cross-functional investments, and tactics across all channels and customer groups.

This position requires a strong leader with deep expertise in pharmaceutical marketing, cross-functional collaboration, financial planning, specialty value chain, as well as brand and portfolio management to drive both launch brand performance and future portfolio growth opportunities. The Executive Director will work closely with market access, sales, medical affairs, commercial operations, clinical development, and senior leadership to ensure cross-functional brand and franchise strategic alignment.

Qualifications

• Bachelor’s degree in Business, or a related field; MBA preferred.
• 15+ years of pharmaceutical commercial experience, with a strong background in CNS, neurology, psychiatry, and/or related therapeutic areas and commercial models.
• Experience with provider and site-of-care account marketing, practice economics and reimbursement, specialty buy and bill, operational workflows, and support services for complex high-touch therapeutics are required.
• Some experience working within a portfolio of related or integrated products in a specific therapeutic area or across indications is desired.
• Proven leadership in brand and portfolio strategy, launch planning, and lifecycle management, with experience managing assets with multiple indications.
• Ability to partner with R&D and Medical Affairs to build short- and long-term integrated evidence plans and strategies to address key market needs and opportunities.
• Experience leading HCP and consumer marketing functions.
• Experience in developing clinical, economic, and operational value propositions for provider accounts and building site-of-care marketing plans is required.
• Demonstrated ability to lead highly complex brands such as REMS, specialty distribution, buy & bill, new healthcare delivery models, integration into clinical workflows is required.
• Experience in market access, sales, and/or commercial operations highly preferred.
• Strong cross-functional collaboration skills, with experience partnering closely with R&D, Medical, and Global colleagues to build asset differentiation and portfolio strategies.
• Accountable leader with a growth mindset that drives meaningful change and innovation.
• Omnichannel marketing expertise, including digital, non-personal promotion (NPP), and traditional engagement strategies.
• High level of demonstrated financial acumen, with experience in budget management and marketing ROI optimization, along with forecasting and P&L management.
• Strong people leadership skills, with experience managing and developing high-performing teams and individuals.
• Ability to influence and communicate effectively with executive leadership, cross-functional teams, and external stakeholders.
• Experience working in a matrixed environment, managing multiple priorities and complex brand challenges.

Requirements

• Accountability for Results - Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.
• Strategic Thinking & Problem Solving - Make decisions considering the long-term impact to customers, patients, employees, and the business.
• Patient & Customer Centricity - Maintain an ongoing focus on the needs of our customers and/or key stakeholders.
• Impactful Communication - Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.
• Respectful Collaboration - Seek and value others’ perspectives and strive for diverse partnerships to enhance work toward common goals.
• Empowered Development - Play an active role in professional development as a business imperative.

Benefits

• Comprehensive medical, dental, vision, prescription drug coverage.
• Company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance.
• Tuition reimbursement and student loan assistance.
• A generous 401(k) match.
• Flexible time off, paid holidays, and paid leave programs.
• Other company provided benefits.