[Hiring] Executive and Marketing Assistant @CoWorq

Role Description

We are looking for a Strategic Marketing & Fundraising Assistant who can bridge the gap between technical engineering concepts and high-impact marketing. This is not just a social media role; it is a "Growth and Partnerships" role. You will be responsible for studying industry giants like IIBEC and ICRI to benchmark our success, while simultaneously hunting for corporate sponsors and exhibitors. Your goal is to generate excitement within the engineering community and turn potential leads into long-term partners.

Key Responsibilities

• Rebranding & Conference Strategy (ABIDE 2027)
  • Strategic Positioning: Develop a holistic marketing strategy for the rebranding of NABIE to ABIDE. Identify where engineers gather (digital and physical spaces) to ensure our message hits the right audience.
  • Conference Hype: Create a multi-channel promotional strategy for the 2027 Conference to attract guest participants, high-level speakers, and exhibitors.
  • Benchmarking: Study industry leaders (IIBEC and ICRI) to identify best practices in scheduling, pricing, and exhibitor engagement to ensure our conference is competitive.
• Sponsorship & Fundraising Lead Gen
  • Lead Acquisition: Research and identify potential corporate sponsors and exhibitors within the building sciences and engineering sectors.
  • Outreach Execution: Draft and implement a "High-Touch" outreach strategy (7–10 touchpoints) to convert leads into confirmed sponsors.
  • Marketing Collateral: Design professional sponsorship/exhibitor flyers, posters, and infographics that communicate the unique value of our conference.
• Multi-Channel Marketing & Content
  • Social Media Management: Own the strategy and calendar for TikTok, Instagram, LinkedIn, and Facebook.
  • Email Campaigns: Manage the end-to-end newsletter process—from aggregating technical articles to monitoring data analytics and repurposing content.
  • Member Highlights: Manage and upload "Member Spotlights" across social platforms and the website to build community authority.
• Technical Communications
  • Industry Outreach: Draft professional invitations to exhibitors and sponsors from established organizations like IBEC.
  • Content Curation: Aggregate industry-specific data and articles, turning them into digestible, engaging content for a highly technical audience.
• Administrative & Financial Operations
  • Financial Monitoring: Meticulously track project expenses and fundraising progress. Maintain spreadsheets to monitor sponsorship revenue, ticket sales, and budget allocation.
  • Data Management: Keep the master database and CRM updated with sponsor details, exhibitor contracts, and lead statuses.
  • Project Tracking: Act as the "administrative anchor" by tracking deadlines for conference deliverables, tax/renewal dates, and coordinating board member accountability items.
  • General Support: Manage professional correspondence, monitor email inquiries, and ensure all administrative files are organized and accessible.

Qualifications

• Engineering Background (Not required but highly Preferred): Ideally, you have a background in engineering or building sciences.
• Technical Fast Learner: If you don't have an engineering degree, you must have an insatiable curiosity and the ability to master complex terminologies quickly.
• Strategic Thinker: You don't just "post to post"—you understand how to move a lead through a 10-step nurture sequence.
• Design Skills: Proficiency in Canva or similar tools to create professional infographics and posters.