Role Description
The Marketing Events Specialist manages the planning, coordination, execution, and measurement of national events and conferences that advance Personify Healthβs Wellbeing growth strategy. This role helps bring event plans to life by managing logistics, coordinating vendors and materials, supporting internal stakeholders, tracking key details, and ensuring events are executed consistently, professionally, and on schedule.
Reporting to the VP, Integrated Marketing, this position serves as a hands-on event operations partner for the Wellbeing business. The role is responsible for:
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Coordinating event promotion, timelines, registration and reporting workflows, vendor communications, budget tracking inputs, stakeholder updates, shipping and inventory needs, and on-site support for priority events.
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Ensuring event participation is well organized, brand-consistent, and supported by strong preparation and follow-through.
Qualifications
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Strong organizational and project coordination skills with the ability to manage multiple timelines, vendors, deliverables, and stakeholder requests simultaneously.
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Excellent written and verbal communication skills, including the ability to craft email and web copy, create clear updates, instructions, recaps, and stakeholder communications.
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High attention to detail, strong organizational discipline, and comfort managing logistical complexity under tight timelines.
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Foundational commercial awareness with the ability to understand how events support audience engagement, lead generation, sales follow-up, and measurable marketing outcomes.
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Ability to work independently on assigned tasks, solve problems in real time, stay composed during live events, and collaborate effectively across teams.
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Willingness and ability to travel regularly for conferences, events, and on-site execution as business needs require.
Requirements
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Coordinate planning and execution for assigned national events and conferences; support regional events, partner events, and virtual experiences as needed.
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Manage core event logistics, including timelines, vendor coordination, shipping, A/V needs, booth materials, speaker details, registration requirements, attendee communications, and on-site support.
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Create and maintain event project plans, checklists, run-of-show documents, attendee lists, stakeholder updates, landing page inputs, and post-event recap materials.
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Travel as needed to support on-site execution, help manage setup and attendee experience, and escalate issues to the appropriate internal or external partners.
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Track event budgets, purchase requests, vendor approvals, invoice status, and final costs in partnership with Finance, Procurement, and Accounts Payable.
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Maintain accurate event records, including attendance, meeting requests, lead capture details, campaign association, follow-up status, and post-event notes.
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Coordinate with Marketing Operations, Sales, and CBR to support lead routing, Salesforce campaign setup, landing page requests, attribution tracking, and post-event follow-through.
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Compile post-event feedback and performance inputs to help identify what worked well, what should improve, and what follow-up is needed.
Benefits
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Competitive base salary and benefits effective day one.
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Comprehensive medical and dental through our own health solutions.
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Unlimited PTOβrest and recharge time is non-negotiable.
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Mental health support, retirement planning, and financial protection.
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Professional development with clear career progression and learning budgets.
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Mission-driven culture where diverse perspectives drive real impact on people's health.