[Hiring] Events Marketing Specialist @Growfin.ai

Role Description

The Field Marketing Specialist will be responsible for planning and executing Growfin’s event-led pipeline generation strategy across North America. This role owns end-to-end execution of both in-person and digital marketing initiatives, with a clear focus on measurable revenue impact.

The role requires strong project management, cross-functional coordination, and analytical rigor. Success in this role will be defined by pipeline contribution, SQL generation, and campaign ROI.

What You’ll Own

• In-Person Events (Trade Shows, Executive Dinners, Customer Meetups)
  • Own the complete lifecycle of field events across North America.
  • Plan, execute, and optimize high-impact trade shows, curated executive dinners, roundtables, and customer events.
  • Drive full project ownership including event research, budgeting, venue sourcing, vendor negotiations, logistics management, creative direction, speaker coordination, and post-event reporting.
  • Align closely with Sales and RevOps to ensure events are tied to pipeline goals, target accounts, and regional GTM strategy.
  • Track and report performance across SQLs generated, pipeline created, revenue influenced, and overall ROI.
  • Manage all event assets including booth materials, collateral, giveaways, branded merchandise, and logistics timelines.
  • Build relationships with industry partners, community leaders, and executive finance decision-makers to expand Growfin’s presence in the AR and Finance ecosystem.
  • Ensure flawless on-ground execution while keeping a sharp eye on conversion from conversation to opportunity.
• Digital Experiences (Webinars, Virtual Events, Podcast Collaborations)
  • Lead scalable digital engagement programs.
  • Develop webinar and virtual event strategies aligned to pipeline and GTM priorities.
  • Identify relevant finance and AR themes that resonate with CFOs, Controllers, and AR leaders.
  • Own end-to-end execution from speaker outreach and content planning to promotional campaigns and live event management.
  • Partner with Sales and BDR teams to ensure post-event follow-ups convert to meaningful opportunities.
  • Track metrics including registrations, attendance rate, engagement, influenced pipeline, and conversion to SQL.
  • Continuously refine formats using performance insights and analytics.

Qualifications

• 2–4 years of experience managing field marketing initiatives including trade shows, executive events, and webinar campaigns in a B2B environment.
• Prior experience in B2B SaaS or enterprise technology marketing is highly preferred.
• Proven ability to manage multiple campaigns simultaneously while maintaining attention to detail.
• Strong ownership mindset with the ability to independently lead initiatives and take accountability for pipeline outcomes.
• Structured, process-oriented approach to planning, documentation, and execution.
• Analytical mindset with comfort in working with CRM and marketing automation tools to measure campaign performance.
• Excellent communicator who collaborates effectively with Sales, RevOps, Content, and Leadership.
• A natural storyteller who understands how to translate brand value into engaging experiences that resonate with finance leaders.