[Hiring] Events Manager @BSI

Role Description

The Events Manager – APAC Regulatory Services will play a key role in driving the growth and success of BSI’s event portfolio — including in-person, hybrid, and virtual events. This role focuses on increasing event participation, maximising lead generation, and ensuring high-quality event execution that enhances brand engagement and supports the organisation’s overall marketing goals.

The successful candidate will take ownership of planning, managing, and delivering both BSI-hosted and third-party events, ensuring all activities meet BSI’s compliance standards, quality benchmarks, and best practices.

Key Responsibilities & Accountabilities

• Event Planning & Execution
  • Plan, coordinate, and deliver high-quality events from concept through to completion, ensuring an excellent attendee experience.
  • Manage event logistics, budgets, and vendor relationships to deliver cost-efficient and compliant events.
  • Oversee administrative processes, including purchase orders, invoice management, and budget tracking.
  • Collaborate with the Global Events team to maintain accurate records and event databases.
  • Provide on-site support and coordination for key events as required.
  • Lead cross-functional event projects, ensuring clear communication, stakeholder engagement, and alignment throughout the event lifecycle.
  • Manage and maintain event-related materials, inventory, and assets (e.g., booths, roll-up banners, merchandise, etc.).
• Campaign Planning & Delivery
  • Work with the Marketing Managers, Marketing Executives, Technical Experts and Events Managers to plan, schedule and deliver a year-round calendar of event campaigns.
  • Develop and execute integrated marketing campaigns to drive event awareness, registrations, and engagement across the marketing mix, including email, content, social, PR, ads, and trade media, tailored to event promotion.
  • Create compelling content and assets for event promotion (landing pages, registration forms, promotional materials, collateral).
• Measurement & Analysis
  • Track and analyse event performance metrics (registrations, attendance, leads, conversions).
  • Use analytics tools (CRM, Google Analytics, Pardot, LinkedIn Ads, etc.) to evaluate events and campaigns effectiveness and optimise future event marketing activities and identify opportunities for improvement.
  • Gather, analyse, and communicate event outcomes, attendee feedback, and key insights to Marketing, Events, Sales, and RS teams to inform future event planning and continuous improvement.
• Communication & Collaboration
  • Foster cross-functional collaboration to ensure alignment and consistency in event messaging and execution.
  • Share event learnings, outcomes, and best practices across the business to foster continuous improvement.
  • Stay informed on new event marketing trends, tools, and best practices to enhance campaign delivery.

Qualifications

• Native speaker of Korean, Excellent level of written and spoken Business English; Mandarin Chinese and/or Japanese advantageous.

Requirements

• 5+ years’ experience executing marketing campaigns with a strong focus on events, event management.
• Proven experience in lead generation and campaign management across digital and offline channels.
• Experience working within large, global, matrixed organisations.
• Experience working with event organisers and supporting event logistics.
• Strong written and verbal communication skills.
• Proficiency in marketing tools such as Pardot, CMS, CRM, Google Analytics, and LinkedIn Ads.

Skills and Abilities

• Strong organisational, project management, and analytical skills.
• Excellent attention to detail.
• Collaborative team player with strong relationship-building skills.
• Results-oriented and proactive, with the ability to adjust campaigns based on performance insights.

Personal Qualities / Aptitudes

• Resilient, curious, and energetic.
• Engaging communicator with a “can-do” attitude.
• Self-motivated, well-organised, and proactive.
• Strong team player.