Role Description
Knit is looking for a strategic field and community marketer to build a real, ongoing relationship between Knit and the market researcher community, not just run a good conference booth. This role owns our conference presence, designs and runs regional roadshows, and builds an always-on virtual community for market researchers.
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Execute Knit's conference presence using our established playbook; reliable and on-brand.
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Plan and run regional roadshows in partnership with Product Marketing, featuring thought leadership, product showcases, customer stories, and networking.
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Adapt programming to each local market, avoiding generic formats.
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Design in-person touchpoints aimed at reaching Fortune 500 / target ICP accounts.
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Build and run an ongoing virtual community for market researchers.
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Design content-led community formats anchored in Knit's proprietary data and strategic topics.
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Partner with product marketing and thought leadership owners to source data for community programming.
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Build and nurture relationships with customers who can serve as advocates.
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Identify and cultivate customer stories to feature across roadshows and the virtual community.
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Partner with the Marketing Operations & Campaigns Manager on lead capture and tracking logistics.
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Work with sales and CS to identify priority accounts for advocacy work.
Qualifications
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Experience building or running a community program.
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A track record designing content-led event formats.
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Field marketing experience running programs across different regions.
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Customer marketing or advocacy experience.
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A strategic thinker comfortable with ambiguity.
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Comfortable partnering with an operations/campaigns function.
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Bonus: Experience in the market research / insights industry.
Requirements
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The virtual community has active, returning members between events.
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Conference execution runs smoothly off the existing playbook.
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Regional roadshows feel impactful and relevant.
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Target ICP accounts have real in-person touchpoints with Knit.
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A growing, visible pipeline of customer advocates.
Benefits
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Competitive Salary + Commission (for applicable roles)
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Equity Options
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Healthcare (Medical, Dental, and Vision)
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Additional Coverage
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Company Laptop
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One-time Onboarding Technology Stipend
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401(k) with Company Match
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Flexible Time-Off
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Hybrid Working
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and more...
Company Description
Knit is the AI-native research agency. We help the world's most iconic brands make confident decisions through deep customer understanding. Knit pairs our AI-native tooling with world-class researchers to run quant and qual at scale, delivering executive, decision-ready insights to inform billion dollar decisions.
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Teams at Amazon, Mars, T-Mobile, Paramount, McCormick, Nestle, Medtronic and 100+ others trust Knit.
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Knit recently closed its Series B, raising $60M+ to date.
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Our team of ~80 is US remote friendly, with headquarters in NYC.
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Our team is built with operating talent from Kantar, Ipsos, Deloitte, and unicorn startups.