[Hiring] Event Marketing Specialist @Internet 2

Role Description

Internet2 is seeking an Event Marketing Specialist to own the marketing strategy and execution for its two flagship events: the Global Summit and Technology Exchange, which draw anywhere between 450–650 attendees from institutions across the U.S. and internationally. Email is the primary channel for driving registrations to these events, and each event campaign involves 40+ targeted emails sent across a diverse, segmented audience of 18,000+ contacts. This role sits within a small, integrated marketing and communications team and works closely with peers in strategic communications, digital experience, and convening to deliver cohesive, high-impact event campaigns.

In this role, you will:

• Craft tailored messaging that resonates across a wide range of reader profiles, from network engineers and IT architects to C-suite leaders, international participants, and first-time attendees.
• Own the full email curriculum for both events: from strategy and content development through automation, A/B testing, and performance optimization.
• Coordinate multi-channel promotion efforts spanning digital advertising, community amplification, social proof, and in-event engagement to maximize reach and registration conversion.

Qualifications

• Bachelor’s degree in Communications, Journalism, Marketing (or related field); or equivalent combination of education and professional experience.
• 6+ years of experience in event or integrated marketing, with a strong focus on copywriting, audience segmentation, multi-channel campaign execution, and measurable engagement outcomes.
• Experience with Pardot or a similar marketing automation platform.
• Experience managing large email databases, developing audience segments, and executing high-volume campaigns across multiple audiences simultaneously.
• Proven ability to write clear, persuasive, audience-focused content that drives engagement and conversion.
• Experience coordinating integrated marketing campaigns across digital advertising, social media, and other channels.
• Strong analytical skills with the ability to translate campaign data into actionable insights.
• Excellent organizational, communication, and collaboration skills, with the ability to manage competing priorities and work effectively across teams.
• Ability to travel up to 10% per year within the United States to support Internet2 events and attend team planning meetings.
• Cover letter required, highlighting directly relevant experience.

Requirements

• Develop expertise in Internet2's event mobile app platform and leverage in-app messaging, push notifications, and on-site engagement opportunities to enhance event marketing campaigns.

Benefits

• As a full-time employee, you will be eligible to participate in Internet2’s employee benefits program effective on your start date in accordance with the terms and conditions of each plan.
• The program currently includes medical, dental, vision, life and disability insurances, a health spending account program, sick time, vacation time and a tax deferred retirement plan.

Company Description

Internet2 is a non-profit, member-driven advanced research and education (R&E) technology organization. Founded in 1996, we provide high-performance infrastructure and integrated cloud solutions, a secure trust fabric, and collaborative forums that allow U.S. higher education and research institutions to drive the next generation of scientific and academic discovery.

• National High-Performance Infrastructure: Delivers a resilient, secure, and automated network built for the most advanced scientific applications with a reduced environmental footprint.
• Seamless Global Access: Provides secure Wi-Fi at over 44,000 locations and facilitates worldwide collaboration through connectivity with international R&E networks.
• Community-Powered Cloud Solutions: Streamlines access to major cloud providers through community-powered procurement, pre-negotiated terms, and customized R&E services.
• Advanced Identity & Security: Establishes trust frameworks and access management tools that protect institutional data while enabling seamless cross-border collaboration.
• Community-Driven Innovation: Convenes R&E peers to co-create custom infrastructure, solve shared challenges, and transcend institutional boundaries.