[Hiring] Encore Regional Marketing Executive @Pulse iD

Role Description

Drive regional marketing execution for Encore across the GCC, supporting both publisher and advertiser growth. Working closely with the Melbourne-based marketing and design teams, you will translate marketing strategy into impactful regional campaigns, high-quality content, sales enablement materials, and market activities that strengthen brand awareness, generate demand, and support commercial growth.

Primary Responsibilities

• Content and communications
  • Write and publish regional social content.
  • Create a mix of written and visual content suitable for channels such as LinkedIn.
  • Capture simple video content at events, meetings, or partner activity, and edit it into short social clips where appropriate.
  • Draft case studies, articles, customer and partner stories.
  • Create and update website content.
  • Adapt core Encore messaging for different GCC audiences.
  • Develop English and Arabic versions of relevant regional material.
  • Turn commercial wins, partnerships, product activity, and market insights into useful content across multiple formats.
• Sales enablement
  • Produce and maintain sales collateral for publisher and advertiser teams.
  • Develop one-pagers, leave-behinds, FAQs, case studies, and campaign support materials.
  • Adapt existing decks and collateral for sectors, markets, and audiences.
  • Work with the designer where more substantial creative support is required.
  • Create competent day-to-day visual assets using approved templates and tools such as Canva.
• Campaign execution
  • Support targeted regional campaigns across publisher and advertiser audiences.
  • Coordinate content, email, social, and sales assets around priority sectors or markets.
  • Work with market-development teams to ensure they have relevant material to support outreach and follow-up.
  • Help nurture prospects who are not yet ready for a direct sales conversation.
• Events and regional activity
  • Research relevant GCC events and opportunities.
  • Support event planning, logistics, content, and promotion.
  • Capture simple photo and video content at events for use in social and follow-up activity.
  • Coordinate pre-event and post-event marketing activity.
  • Help sales teams prepare meeting and follow-up materials.
  • Attend selected regional events where appropriate.
• Cross-functional support
  • Work closely with both the publisher and the advertiser's commercial teams.
  • Participate sufficiently in pipeline and commercial discussions to identify stories and marketing opportunities early.
  • Spot opportunities where one relationship can generate multiple pieces of useful content across publisher and advertiser audiences.
  • Coordinate with senior marketing and design resources in Melbourne.

Qualifications

• 3–6 years of B2B marketing experience, with strong execution and content creation skills.
• Excellent written English and Modern Standard Arabic, with strong copywriting and editing abilities.
• Experience creating social media content, articles, case studies, sales collateral, and marketing campaigns.
• Hands-on capability with Canva or similar design tools, plus basic video editing skills for short-form content.
• Experience supporting sales teams, coordinating events, and executing regional marketing activities.
• Familiarity with GCC markets and the ability to work independently, manage multiple priorities, and deliver consistently.
• A proactive, resourceful mindset with the ability to repurpose partner wins, events, and product demonstrations into engaging content that supports both publisher and advertiser growth.
• Experience in e-commerce, fintech/payments, loyalty and rewards, SaaS, retail technology, martech, advertising/commerce media, or travel technology is advantageous.
• Direct loyalty experience is not essential.

Company Description

Pulse iD is a fintech start-up with a regional presence in Singapore, Malaysia, Hong Kong, Australia, and GCC region. We provide an end to end intelligent platform that enables offer sourcing from SMEs, merchant-funded rewards, card-linked redemption, and geolocation services. Working closely with our clients from Financial Institutions, Enterprises, SMEs and Merchants across the Asia continent, Pulse iD is continuously striving to provide a seamless solution that enhances our clients' experience while supercharging their business growth.