[Hiring] Email & SMS Program Lead @Slate Auto

Role Description

We are seeking a highly accountable, detail-obsessed Email & SMS Program Lead to bring order and rigor to our owned-channel programs. This is a project management role at its core: you will own the operational backbone of our Email and SMS programs — organizing the team around the creation, sending, and reporting of every campaign, and making sure nothing slips.

The ideal candidate is a seasoned project manager with hands-on email marketing experience. You are the person who keeps the trains running:

• Building intake processes, campaign calendars, and QA checklists.
• Holding creative, copy, data, and dev partners to deadlines.
• Making sure every send is flawless, on time, and measured.
• Equally comfortable in a project plan and in a Salesforce Marketing Cloud build.
• Taking personal ownership of outcomes.
• Building process where others see chaos.

What you get to do:

• Own end-to-end project management for Email and SMS programs — from intake and briefing through build, QA, deployment, and post-send reporting.
• Organize the team around the creation, sending, and insights for every Email and SMS campaign.
• Build and maintain the campaign calendar, intake process, and production workflow.
• Maintain project management systems and oversee the tracking of tickets, tasks, and epics.
• Serve as the single point of accountability for on-time, error-free execution across all owned-channel sends.
• Establish and enforce rigorous QA standards to ensure flawless campaign execution.
• Manage and optimize the use of CRM tools, primarily Salesforce Marketing Cloud.
• Coordinate the build and maintenance of always-on triggers and journeys.
• Own campaign reporting cadence — pull performance data, generate regular reports, and surface insights and recommendations.
• Partner with the CRM strategy, creative, digital, and UX teams to translate plans into executable production schedules.
• Uphold email list hygiene and deliverability best practices.
• Drive continuous improvement of the production process.

Qualifications

• Bachelor's degree from a regionally accredited institution, or 3-5 years of relevant work experience.
• A minimum of 3 years of project or program management experience.
• Proven hands-on experience managing email marketing execution.
• Experience with Salesforce Marketing Cloud (or an equivalent CRM/ESP platform).
• Demonstrated ability to manage multiple campaigns and projects end-to-end.
• Exceptional organizational skills and attention to detail.
• Experience building triggers and journeys for always-on campaigns.
• Strong reporting skills — able to pull performance data and turn it into actionable recommendations.
• Excellent written and verbal communication skills.
• A calm, ownership-driven approach in a fast-paced environment.

Benefits

• At Slate, we’re fueled by grit, determination, and attention to detail.
• The start-up spirit of ingenuity and resourcefulness moves our business forward.
• Team Slate fosters a culture of excellence, innovation, and mutual respect.
• Motivated by shared principles such as:
• Safety First
• Delight Customers
• One Team
• Relentless Improvement
• Fast, Frugal, and Scrappy
• Respectful Collaboration
• Positive Legacy

Company Description

Slate is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences.

Slate is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected].