Role Description
We are looking for a detail-oriented and creative Email Producer to join our Audience Development team in a part-time capacity, about 20 hours per week. The primary responsibility of this role is to build and manage email campaigns within our Email Service Provider (ESP), HubSpot. You will play a key role in driving our email marketing efforts, from campaign creation to reporting and optimization.
Key Responsibilities:
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Newsletter Campaign Production:
Build, edit, and deploy email campaigns using HubSpot, ensuring they are on-brand, visually appealing, and meet our objectives. This includes email newsletters, promotions, and third-party sales emails.
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Third-Party Email Production:
Build, edit, and deploy all 3rd-Party email campaigns - working with the Account Management Team. Includes e-blasts and newsletter integrations.
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Testing & QA:
Conduct thorough testing of email campaigns, including rendering tests across various devices and email clients, and ensure all links, images, and tracking are functioning properly.
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Reporting & Analysis:
Generate and analyze reports on email performance, including open rates, click-through rates, and conversions. Provide insights and recommendations for optimization.
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A/B Testing:
Develop and execute A/B tests to optimize subject lines, email content, and other variables to improve email performance.
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Collaboration:
Work closely with the design, content, and marketing teams to create compelling email content that resonates with our audience.
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Compliance:
Ensure all email campaigns comply with industry regulations and best practices, including CAN-SPAM and GDPR.
Qualifications
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1+ years of experience in email marketing, preferably within a B2C or B2B environment.
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Proficiency in HubSpot is required.
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Strong attention to detail and a passion for creating high-quality, effective email campaigns.
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Experience with HTML/CSS for email is a plus.
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Strong analytical skills with the ability to interpret data and make data-driven decisions.
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Excellent communication and collaboration skills.
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Ability to manage multiple projects and deadlines in a fast-paced environment.
Benefits
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Entirely remote jobs that could be performed in Colorado.
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Employees can expect to be paid a salary of between $21 to $25 / hour.
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Expect to work about 20 hours / week.