[Hiring] Email Marketing Team Lead @Path of Hope Rescue

Role Description

The Email Pack Leader oversees a team of Email Marketers in the planning, delegation, and execution of email campaigns. They will provide guidance on content development, segmentation strategies, and campaign timing. They will lead, mentor, and train their team in an online/remote environment, collaborating with other leaders and departments within the Rescue to execute email campaigns that align with our brand tone, goals, and messaging.

What Winning Looks Like

• Campaign Strategy and Execution:
  • Oversee and delegate the planning and execution of email campaigns, ensuring alignment with the rescue's mission, goals, and audience needs.
  • Develop and implement targeted messaging strategies based on audience segmentation to increase engagement and conversions (adoptions, donations, volunteering).
  • Ensure timely delivery of campaigns around key events, fundraising drives, and adoption promotions, while maintaining a consistent communication calendar.
• Performance Analysis and Optimization:
  • Regularly monitor and analyze key metrics (open rates, click-through rates, conversions) to assess the performance of email and text campaigns.
  • Identify trends and areas for improvement, refining messaging, content, and delivery strategies based on data-driven insights.
  • A/B tests different messaging, formats, and sending times to continuously improve engagement and effectiveness.
• Team Leadership and Collaboration:
  • Lead and mentor the Email Marketers, ensuring they are well-supported, trained, and aligned with the rescue's communication strategy and brand tone.
  • Foster a collaborative environment where team members can share ideas and innovate, while ensuring consistency in tone and messaging.
  • Coordinate with other teams, such as Social Media, Creative, and Web, to ensure cohesive branding and messaging across all channels.

Qualifications

• Leadership experience in a remote environment
• Email marketing experience
• Strong written communication
• Ability to pull information from several sources and departments and create a cohesive project assignment
• Willing to improve processes and create standardization

Company Description

At Path of Hope Rescue we save pregnant dogs and puppies from high kill shelters in the Southern United States. Our Spokane, Washington based Rescue strives to decrease the euthanasia rate of high risk dogs in the southern United States by transporting pregnant dogs and puppies to the Pacific Northwest to find adoptive homes. We do not have a kennel or building location and are 100% foster based. We currently have two paid employees and rely heavily on volunteers and fosters as we work to build out our paid staff roles.

• Our Mission: Eliminating euthanasia of dogs in the South by decreasing the amount of dogs breeding unchecked and becoming the number one 'dog destination' in Spokane by capitalizing on Spokane's love of Rescue Dogs.
• Core Values:
  • Transparency - sharing the good with the bad
  • Community - dog loving people who treat each other well
  • Integrity - doing what you say will do
  • Golden Rule - treating others how you would want to be treated